Baby Maternity Retailer May 2023 | Page 6

The Original Plush / Pacifier combo NOW Available in a Detachable Version

Recognized by parents across the country as an industry titan thanks to her original plush pacifier design in 1999 , entrepreneur Carla Schneider is once again disrupting the pacifier category with WubbaNub ’ s first detachable line .

“ Customers have asked for a detachable version of our WubbaNub pacifiers , and our priority has always been safety and quality above all else ,” explains Carla Schneider , CEO and Founder of WubbaNub . “ After diligent research and development , we are proud of our patent-pending design which is unlike any other detachable on the market .”
“ The unique design of the attachment focuses on safety and durability , compared to common snaps or hook and loop fasteners . Our goal , along with a central focus on safety , was to create a product that would aid in development at all infant stages – whether selfsoothing , tracking , reaching , exploring or playing ,” adds Schneider .
Since inception , WubbaNub has become a household name through its success as the original plush pacifier on the market . Initially developed for NICUs , the brand grew in popularity as parents instantly recognized the benefits of a WubbaNub . Increased word-of-mouth buzz and a long list of celebrity fans , has been instrumental in successful licensing collaborations with * Major League Baseball ( MLB ), the NHL , and late night host and children ’ s book author , Jimmy Fallon .
Equal parts calming pacifier and soothing plush companion , are what make the original and new detachable WubbaNub Pacifiers so innovative . Made with 100 % silicone and are free of latex , BPA , and Phthalate . Easy to clean , carefully developed weight and size that makes them easy to grasp and easily positioned by baby .
WubbaNub is the award-winning , original pacifierand-plush combination founded in 1999 . Created by a mom , CEO Carla Schneider , believes in the importance of designing products that comfort babies and make the lives of busy parents easier . WubbaNub prices start at $ 13.99
* Major League Baseball trademarks and copyrights are used with permission of Major League Baseball . Visit MLB . com
wubbanub . com | sales @ wubbanub . com | 203.799.7633