HABA HAS NEVER BEEN STRONGER
When Lea Culliton , President of HABA USA and Chairman of the ABC Kids Expo Board , announced her retirement after twenty years of service , she knew she was leaving the company in great shape . “ HABA has never been stronger . The quality and variety of the products we ’ re selling is at an all-time high . Our stock position stayed strong throughout the pandemic , and our retailers knew they could count on us to ship their orders in a timely manner ,” said Lea .
“ When you feel the smooth , natural clear finish of the new Dots Baby Gift Set , with the sustainablygrown beech and maple hardwoods , you can see and feel the standards HABA sets for the products offered to discerning parents ,” professed Culliton .
“ I love our dolls ,” Lea added . “ The soft , embroidered faces and machine-washable bodies are not only safe for toddlers , but they are also a delight to cuddle and role play . They even look great just sitting on the shelf !”
While wishing Lea well in retirement , HABA has onboarded strong leadership to continue her legacy . The new Head of Sales & Marketing , Cynthia Waruszewski , has extensive experience in the juvenile industry including working for Kids Line , Pottery Barn Kids , Fisher Price , and Mattel . Cynthia is a visionary marketing leader with a proven track record , and she is looking forward to elevating the brand so that your customers will walk in asking , “ Do you sell HABA ?”
“ When you show customers the latest in HABA ’ s sustainably grown wooden toys or the My Very First Games designed specifically to grow their toddler ’ s confidence and skill , you know you will win over a customer for life . That ’ s the legacy of HABA USA ,” said Lea .
Thank you , Lea for your service to HABA , to the juvenile industry , and to families across North America . We are all stronger because of you !
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