{Q} OUR READERS LOVE WHEN A BRAND WORKS WITH WOMEN IN
THE COMMUNITY. YOUR SITE MENTIONS HOW YOU HELP EMPLOY
OTHERWISE STRUGGLING MOTHERS. TELL US MORE ABOUT HOW YOU
EMPOWER WOMEN TO REACH THEIR POTENTIAL.
{A}We are fortunate to be in a position to select suppliers whose values,
work environment, business model and objectives align with our own.
The Velveteen customer is not simply looking to clothe their children:
they are looking for a meaningful experience with a brand that lets them
also do good for others – to purchase with a sense of purpose. Our
partnership with the women who help produce the Velveteen line will
continue to grow and deepen in measurable ways so we can point to real,
positive impact.
We’re working toward this in three ways: We are working only with
suppliers that we know have respect for their employees – who treat
them well and pay them fairly. Secondly, we seek out partners that have
experience working with social enterprises in India who are focused on
providing sustainable income to marginalized communities – this allows
us to learn from our partners and constantly improve. Lastly, we are
committed to using all our resources for good. That means not just our
existing supply chain, but our scrap materials, our production and design
skills, and our profits. One idea I’m exploring is developing a second line
which will utilize basic skills for manufacture – the idea is that we’ll teach
these skills, employ our students to make the line, and use the profits to
pay for the education of their children.
{Q} LASTLY, WOULD YOU LIKE TO OFFER A SPECIAL DISCOUNT FOR
OUR READERS?
{A} Definitely. We offer free international shipping on all orders over $100
USD, and using the code SHOP15 will give you an extra 15% off all orders
on www.velveteenclothing.com and www.lauraegloff.com.
{Q} ANY ADVICE FOR THE MINIS AND MAMAS WHO WEAR YOUR
CLOTHES?
{A} Be confident and comfortable in your own skin and let our clothes be
a magnification of who you are. Make them your own, style them up so
they make you feel like the best version of yourself. Know that the people
who create and make these clothes take immense pleasure from seeing
you feeling your best.
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