B2B with a Twist Publication - Work • Stay • Play October Edition Work Stay Play Summer 2017-18 Edition | Page 5
Top 5 tips to look after your social
media this Christmas
In the 24 hours a day, seven days a week world of social media, there are no
closures for Christmas. Your clients, consumers and shoppers still expect round
the clock communication from you. This doesn’t mean you need to spend your
Christmas break unsocially hunched over social media – here are Mingara’s teams
top tips to look after your social media this Christmas.
1. CLEAN UP YOUR ACT
While everyone is busy cleaning up for the end
of the year, invest some time in cleaning up your
social media. Is it time for a password change, see
who has access to your social media, perhaps
look at limiting access to social media to only a
few key personnel.
Are your business details correct? Could you do
with a new Instagram bio? Take the time to sort
your images into albums. Review the last 12
months of pictures – are there any that are no
longer representative of what your company has
to offer?
Switch off messaging on Facebook for holidays,
especially if no one will be around to respond to
enquiries or set up an autoresponse message.
2. CHECK YOUR BRANDING
Is your correct logo on display as your profile
picture? Consider editing it to something more
suitably festive for the season or even change your
cover photo to something seasonally relevant. (Be
sure to change it back after the festive season –
nothing says we don’t care more than a Santa hat
sticking around after January!)
3. AN EYE FOR DETAIL
4. STAY ON MESSAGE
At a time of year when selfies and phones are at
the ready celebrating Christmas parties, supplier
events, lunches out, etc. it might be timely to
remind staff what is social media worthy and
relevant to your Likers and Followers. Yes-
celebrate the fun of the festive season – but be on
brand, be relevant, be professional!
5. BE ORGANISED
You don’t need to spend Christmas on your
social media accounts! Facebook has a brilliant
scheduling facility. Be organised, schedule your
posts in advance about trading hours, closures,
Christmas offers and relevant messages. Savvy
social media users will have December and
January sorted so they can hit the ground running
when they get back to work. Other social media
management tools like HootSuite and Buffer
enable you to manage all your social accounts
from one convenient platform.
Before you take your Christmas break, don’t forget
to celebrate the festive season with Mingara.
Mingara has space to cater for groups of 4 to
400. Perfect for work Christmas parties, social
gatherings and family events. Visit www.mingara.
com.au for more festive season menus, hints, tips
and recipes.
Visit us at your club, Mingara
12-14 Mingara Drive, PO Box 8003, Tumbi Umbi NSW 2261
Ph: 4349 7799 Fax: 4349 7800 E: [email protected]
www.mingara.com.au
facebook.com/
mingaraclub
instagram.com/
mingaraclub
Trading hours and days will fluctuate over the
festive season. Make sure that your trading
hours on Google, your website and Facebook are
reflective of your holiday season trading. Make
sure you post about your festive season trading
hours as well – make it easy for everyone to
find when you are open and when you are not.
Consider including your website as a link in all
your posts over the holiday season so that you
train your customers to head to your site for more
information to keep them in the know over the
festive season. Make sure your website is up to
date.
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