B2B PURCHASE - JANUARY 2020 B2B January 2020 | Page 12

RCMME
Industry speaks
We have always been
technology pioneers
H
Surat Mehta, Head-
Marketing & Retail
development, SDLG India
Surat Mehta,
Head-Marketing
& Retail
development,
SDLG India,
points out that
the future of
construction
equipment lies
in automation,
connectivity and
electro mobility.
ow has your experience been at Excon 2019?
The 10th edition of Excon turned out to be
quite interesting for SDLG. Keeping in mind the
skepticism fueled by the economic downturn in
the economy and the construction industry, the
footfalls and participation we witnessed was a
much-needed anti-climax. We were happy to
receive a lot of visitors which included existing
customers and new customers in our stalls.
Could you talk us about your product
launches at Excon?
We utilised the 10th edition of Excon to
reposition our products to meet the existing
requirements our customers had. The
repositioning was in terms of improvement in
productivity and fuel efficiency desired. We
had been consistently planning to increase the
bucket size of our wheel loaders and improve
the cabin ergonomics for the operators, factors
which will impact the productivity directly. We
have always believed in delivering value to our
customers, while this in itself a continuous
process, in the last one year or so, we have
taken care of the micro aspects and improved
our products accordingly to meet the needs of
the Indian market.
Tell us something about the technological
innovations SDLG is investing in
I think as far as our brands are concerned, we
have always been technology pioneers. The
products which we offer in India are imported
from China, and the technology incorporated
in these machines is a result of our global R&D.
I think the future of construction equipment
technology lies in automation, connectivity
and electro mobility. It will take some time for
these technologies to actually see the light of
the day in India, but we are already investing
in the requisite R&D and we will be ready for
it in the future.
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B2B Purchase
January 2020
How optimistic are you with your product
and company in the wake of the current
market scenario?
I am quite optimistic about the market
scenario. In 2019 from the month of February
till August, the market showed a downward
trend. But August onwards, once the monsoon
came to a close, the lull has been arrested, and
we have been growing at around five to six per
cent month on month. I am quite optimistic
that in 2020 the growth rate should be more
than 10 per cent of what we achieved in 2019.
How is SDLG different from its competition
in the market?
We maintain very high standards in terms of
machine efficiency, product delivery and after
sales service. We have a network of 19 dealers
in India, helping us cover vast territories across
the country. So, we provide a great experience
to our customers in terms of availability &
ultimate after sales engagement. 
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