Strategy, Technology and Leadership - What you’ll learn in 2017!
Our team speak with CMOs and B2B Marketers every day about their challenges and
this is what you told us you want to master:
How can I provide clear ROI measurements and accountability of revenue generating activities?
How do I create a B2B Marketing Content Strategy that clearly show ROI and link to bottom line results?
Customer Centricity: Organisational change management and giving the CMOs the power to drive change
Which technology innovations shall I explore and how do I use them to gain competitive advantage?
Marketing automation - revenue engine or email spam machine?
How can I better align (or integrate?) our sales and marketing departments?
Account Based Marketing (ABM) - learn how you can collaborate with your sales team to generate more revenue from
the right people.
How do I use marketing analytics to measure marketing initiatives and continuously improve performance. What
metrics shall I include on my dashboard?
How do I design and implement a personalised, consistent, friction-free and compelling omni-channel customer
journey for my corporate clients?
How can I align my Data, Technology and Strategy and implement Predictive Marketing techniques and provide a better
customer experience?
Marketing Leadership: What makes an effective and successful marketing leader and how do marketers achieve a
stronger voice in the C-suite? How do we get more CMOs on the boards and how do I get there?
A most relevant conference and networking opportunity that is few
and far between for B2B marketers. I gleaned insights that were
translatable to our business from every speaker. It was a very worth-while
event - we’ll be back next year.
Shane Fuller, Group Marketing Manager, Detmold Packaging Group
Book your spot today!
b2bmarketingleaders.com.au or
+61 2 8317 5041
[email protected]