CMOs who fail to quantify the connection between marketing ’ s contribution to revenue will continue to struggle to gain credibility and retain budgets .
Where B2B marketers turn their departments into revenue generating machines , become modern marketers and advance their careers as individuals
At the moment we ’ re in a time of incredible change in marketing .
CMOs who fail to quantify the connection between marketing ’ s contribution to revenue will continue to struggle to gain credibility and retain budgets .
Forrester Research
Where B2B marketers turn their departments into revenue generating machines , become modern marketers and advance their careers as individuals
At the moment we ’ re in a time of incredible change in marketing .
A lot of what we went to school for , what we ’ ve been doing in the last 20 or 30 years simply isn ’ t working right now as interrupt based marketing is becoming less and less effective by every quarter we go by .*
As CMOs and marketing professionals we need to constantly look to differentiate our marketing and we always need to look ahead to see what marketing trends are worth exploring , experimenting with and adopting . We need to always harness the latest techniques , ideas and technology .
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We ’ re seeing a large skills gap today in B2B Marketing , and it ’ s conferences like these that help fill that gap as this is the only place they ’ re going to get this kind of education ”
– Carlos Hidalgo , B2B Demand Generation and Change Management Guru ( U . S .)
In addition , as B2B marketers , we face unique challenges not always shared by our B2C counterparts , the biggest difference having to deliver highly qualified leads to our sales teams .
This is why we launched the inaugural B2B Marketing Leaders Forum APAC in February 2016 . Four months later we had sold out of tickets and had to close the registration site 10 days before the event . Happy to say we weren ' t the only ones craving a B2B focused marketing forum in Australia which is why we ’ re expecting 250 + B2B Marketers to attend in 2017 .
What ’ s new in 2017
For the 2017 forum we will firstly move to a larger and more luxurious venue , the beautiful Doltone House Jones Bay Wharf .
In-depth learning sessions : On day two , topic experts will provide 40min in-depth learning sessions in smaller break-out rooms with focus on Marketing Automation , Sales and Marketing Alignment , Account Based Marketing , Content Marketing , Analytics , Digital Transformation and Customer Experience .
Workshops : Robert Rose from Content Marketing Institute in the U . S . is coming to Sydney exclusively for the forum and will host a workshop on day three ( only 40 tickets available so book early to secure yours ).
So , in short , this three day forum is not just about providing inspiration and exploring ideas but a unique forum designed to help B2B marketers specifically , benchmark their existing strategies , take advantage of new technologies and innovative solutions for turning their departments into revenue generating machines , become modern marketers and advancing their careers as individuals .
I look forward to seeing you in May !
Emma Roborgh Founder and Marketing Director B2B Marketing Leaders Forum APAC 2017
Register before 24 February and save up $ 600 ! Register Now