Where B2B marketers turn their departments into
revenue generating machines, become modern
marketers and advance their careers as individuals
CMOs
It was the best marketing event I have been to in Australia in
a decade (code for….since I can remember).
Andrew Haussegger, Managing Director, Green Hat
Our 2017 Partners Include:
Content Strategy Partner
who fail to
quantify the
connection
between
marketing’s
contribution
to revenue
will continue
to struggle
to gain
credibility
and retain
budgets.
Forrester Research
At the moment we’re in a time of incredible change in marketing.
A lot of what we went to school for, what we’ve been doing in the last 20 or 30 years simply isn’t
working right now as interrupt based marketing is becoming less and less effective by every
quarter we go by.*
As CMOs and marketing professionals we need to constantly look to differentiate our marketing
and we always need to look ahead to see what marketing trends are worth exploring,
experimenting with and adopting. We need to always harness the latest techniques, ideas and
technology.
“
We’re seeing a large skills gap today in B2B Marketing, and it’s
conferences like these that help fill that gap as this is the only place
they’re going to get this kind of education
– Carlos Hidalgo, B2B Demand Generation and Change Management Guru (U.S.)
”
In addition, as B2B marketers, we face unique challenges not always shared by our B2C
counterparts, the biggest difference having to deliver highly qualified leads to our sales teams.
This is why we launched the inaugural B2B Marketing Leaders Forum APAC in February 2016.
Four months later we had sold out of tickets and had to close the registration site 10 days before the
event. Happy to say we weren't the only ones craving a B2B focused marketing forum in Australia
which is why we’re expecting 250+ B2B Marketers to attend in 2017.
What’s new in 2017
For the 2017 forum we will firstly move to a larger and more luxurious venue, the beautiful Doltone
House Jones Bay Wharf.
In-depth learning sessions: On day two, topic experts will provide 40min in-depth learning
sessions in smaller break-out rooms with focus on Marketing Automation, Sales and Marketing
Alignment, Account Based Marketing, Content Marketing, Analytics, Digital Transformation and
Customer Experience.
Workshops: Robert Rose from Content Marketing Institute in the U.S. is coming to Sydney
exclusively for the forum and will host a workshop on day three (only 40 tickets available so book
early to secure yours).
Platinum Partners
So, in short, this three day forum is not just about providing inspiration and exploring ideas but a
unique forum designed to help B2B marketers specifically, benchmark their existing strategies, take
advantage of new technologies and innovative solutions for turning their departments into revenue
generating machines, become modern marketers and advancing their careers as individuals.
Marketing Automation
Partner
Event Management
Software Partner
B2B Strategy Partner
Video Platform Partner
Content Partner
APAC B2B Partner
I look forward to seeing you in May!
Video Production
Partner
Register before
24 February and
Supported by
Emma Roborgh
Founder and Marketing Director
B2B Marketing Leaders Forum APAC 2017
save up $600!
Register Now