WORKSHOP WITH ROBERT ROSE,
CONTENT MARKETING INSTITUTE U.S.
WORKSHOP DAY THREE | Thursday, 18 May 2017
Doltone House Jones Bay Wharf 9am-4pm
WORKSHOP WITH ROBERT ROSE
CONTENT CREATION MANAGEMENT:
A workshop designed to teach a framework for the
operation of content marketing in the enterprise
Only 40 tickets available - BOOK NOW!
b2bmarketingleaders.com.au
Straight from his new book with Carla Johnson, Experiences: The 7th Era Of Marketing - Robert Rose will be teaching a workshop on
developing Content Creation Management as a core skill within your business.
We are moving into a new era of marketing - one where marketing’s role has expanded. Yes, again. Strategist, technologist,
storyteller and creator of value; this is the marketing department of the next decad e. Successful companies aren’t changing content
to fit marketing’s purpose - they are actually changing marketing to fit a strategic content purpose. In short: we are building content
as a product - as an experience - not as a campaign.
While there are no templates in this new world, there are frameworks we can use to create our new process and be successful with it.
In this workshop, we’ll look at the specifics of the Content Marketing Strategy and how it contributes to this very important process
in the business:
What you’ll learn:
Real progress to create or reboot content creation for owned media in your business.
Understand the differences, and the advantages, of deeply understanding audiences as opposed to buyers
Actual outline of a strategic business case and beginning of a content marketing plan
Methodology/approach to get to a compelling story that is deeper than your product/service
A new approach to measuring value with content marketing
If you’re a marketing, PR or communications professional that handles content marketing of your business, and if you’re looking to
add or improve your current content marketing approach - then this workshop is for you.
Workshop Leader:
Robert Rose, Chief Strategy Adviser, Content Marketing Institute U.S.
Meet the
Content Marketing Expert
Robert Rose
Chief Content Adviser,
Content Marketing Institute (U.S.)
and
Author: Experiences: The 7th Era
of Marketing
As the Chief Content Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing
strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands
and businesses develop successful Web and content marketing strategies. Robert just recently released Experiences: The 7th Era Of
Marketing with co-author Carla Johnson.
Prior to joining CMI Robert spent seven years as Vice President, Marketing & Strategy with CrownPeak Technology.
Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site
management. He’s also the primary author of the book Managing Content Marketing with Joe Pulizzi.
Book your spot today!
b2bmarketingleaders.com.au or
+61 2 8317 5041
[email protected]