16:40 Keynote: Managing a culture of innovation and continual improvement through leadership
and international team autonomy at Atlassian
15:00 40min DEEP-DIVE BREAK-OUT SESSIONS FOR IN-DEPTH LEARNING
Analytics, Dashboards and BI
Content Marketing
Sponsorship opportunity
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Innovation techniques to address the pressure to continually refine core product offerings when growing
at supersonic speed
The future of work and the team playbook: unleashing the power of teams - diversity and inclusion,
fostering talent, empowering innovation and creating a vibrant culture that enables teams to remain
nimble, autonomous and focused.
Product-Marketing alignment - managing innovation and go-to-market strategies that delight internal
and external customers
Dominic Price, Head of Product Development, R&D and Work Futurist, Atlassian
17:10
Closing Keynote: Modern marketers as the change agents within organisations - driving change in
people, culture and the entire organisation.
Andy Lark, CEO, Group Lark
(ex CMO Xero and CBA)
17:40
Digital Transformation
Account Based Marketing (ABM)
Register before
24 February and save up $600!
Register Now
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15:40 AFTERNOON TEA AND NETWORKING BREAK
GROWTH MARKETING
16:10 Growth Panel - How fast growing start-ups do marketing with minimal budget
Many Silicon Valley type start-up companies are experiencing hyper-growth with very limited marketing
budgets.
In this session we will look at their marketing strategies and growth-marketing framework
User acquisition through content marketing, affiliate marketing and partnership, viral marketing and
UX/UI
Conversion optimization through search engine optimization (SEO), web analytics & A/B Testing, CRO &
growth marketing tools, mobile marketing & retargeting, social advertising & paid search marketing
Retention through sustainable growth strategies, predictive analytics & attribution, growth marketing
teambuilding, marketing & sales automation, account-based marketing
Panel:
Ljubica Radoicic, Marketing Director APAC, Aconex
Luke Targett, CMO, Prospa
Zach Kitschke, CMO, Product & Growth, Canva
Linda Stanojevic, Global CMO and Chief Product Officer, Sandstone Technnology (FinTech)
Book your spot today!
Closing remarks from the MC
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