Strategy , Technology and Leadership - What you ’ ll learn in 2017 !
Strategy , Technology and Leadership - What you ’ ll learn in 2017 !
Our team speak with CMOs and B2B Marketers every day about their challenges and this is what you told us you want to master :
� How can I provide clear ROI measurements and accountability of revenue generating activities ? � How do I create a B2B Marketing Content Strategy that clearly show ROI and link to bottom line results ? �
Customer Centricity : Organisational change management and giving the CMOs the power to drive change � Which technology innovations shall I explore and how do I use them to gain competitive advantage ? � Marketing automation - revenue engine or email spam machine ? � How can I better align ( or integrate ?) our sales and marketing departments ? �
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Account Based Marketing ( ABM ) - learn how you can collaborate with your sales team to generate more revenue from the right people .
How do I use marketing analytics to measure marketing initiatives and continuously improve performance . What metrics shall I include on my dashboard ?
How do I design and implement a personalised , consistent , friction-free and compelling omni-channel customer journey for my corporate clients ?
How can I align my Data , Technology and Strategy and implement Predictive Marketing techniques and provide a better customer experience ?
Marketing Leadership : What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite ? How do we get more CMOs on the boards and how do I get there ?
� A most relevant conference and networking opportunity that is few and far between for B2B marketers . I gleaned insights that were translatable to our business from every speaker . It was a very worth-while event - we ’ ll be back next year . �
Shane Fuller , Group Marketing Manager , Detmold Packaging Group
Book your spot today ! � b2bmarketingleaders . com . au or � + 61 2 8317 5041 � info @ b2bmarketingleaders . com . au