Strategy, Technology and Leadership- What you’ ll learn in 2017!
Strategy, Technology and Leadership- What you’ ll learn in 2017!
Our team speak with CMOs and B2B Marketers every day about their challenges and this is what you told us you want to master:
� How can I provide clear ROI measurements and accountability of revenue generating activities? � How do I create a B2B Marketing Content Strategy that clearly show ROI and link to bottom line results? �
Customer Centricity: Organisational change management and giving the CMOs the power to drive change � Which technology innovations shall I explore and how do I use them to gain competitive advantage? � Marketing automation- revenue engine or email spam machine? � How can I better align( or integrate?) our sales and marketing departments? �
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Account Based Marketing( ABM)- learn how you can collaborate with your sales team to generate more revenue from the right people.
How do I use marketing analytics to measure marketing initiatives and continuously improve performance. What metrics shall I include on my dashboard?
How do I design and implement a personalised, consistent, friction-free and compelling omni-channel customer journey for my corporate clients?
How can I align my Data, Technology and Strategy and implement Predictive Marketing techniques and provide a better customer experience?
Marketing Leadership: What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite? How do we get more CMOs on the boards and how do I get there?
� A most relevant conference and networking opportunity that is few and far between for B2B marketers. I gleaned insights that were translatable to our business from every speaker. It was a very worth-while event- we’ ll be back next year. �
Shane Fuller, Group Marketing Manager, Detmold Packaging Group
Book your spot today! � b2bmarketingleaders. com. au or � + 61 2 8317 5041 � info @ b2bmarketingleaders. com. au