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Changes Enhancements
Introducing new plans
In our ongoing commitment to optimise the Bonitas offering, we undertook a comprehensive competitor analysis across multiple levels. A key trend observed over the past three years has been the high concentration of new plan options in the market. While Bonitas remains a strong contender, we identified a strategic gap, one that, if addressed thoughtfully, could significantly strengthen our position. True to Bonitas ethos, affordability remained a cornerstone of our approach.
BonCore
BonCore is a digitally enabled hospital plan that includes day-to-day funding for GP consultations, managed by a dedicated team at PHA. It has been crafted to enhance access to quality healthcare for a younger, price-sensitive demographic, while upholding the trusted standards of care synonymous with Bonitas.
General offering
This innovative plan combines:
• Unlimited hospital cover at a defined network of hospitals
• A virtual-first approach to primary care
• A limited number of in-person GP visits
• Comprehensive preventative screening benefits
• A R1 000 Benefit Booster, usable for acute medicine, basic radiology, or pathology
Priced at just R1 275 per beneficiary, BonCore features an equal contribution rate across principal members, adult dependants, and child dependants. This makes it especially appealing to single individuals, young couples without children, and small households that value predictable costs. The target market is typically urban, tech-savvy, and comfortable accessing healthcare through virtual consultations and network-based providers. They seek low monthly contributions without compromising on Prescribed Minimum Benefits( PMBs) or essential care.
Key benefits
BonCore offers:
• Unlimited virtual consultations with network GPs
• 3 in-person GP visits covered from Risk
• R1 000 Benefit Booster
• Chronic medication for 28 conditions, including depression
• Unlimited cover for PMBs
• Extensive wellness and preventative care benefits
Primary Select transformation
To ensure long-term sustainability and to meet member needs better, Primary Select will evolve from a traditional Efficiency Discount Option into a plan( BonPrime) featuring a 16 % medical savings account, while retaining its existing hospital network structure. This enhancement strengthens the Scheme’ s competitiveness and supports member flexibility.
Introducing BonPrime
BonPrime is designed to offer greater flexibility in managing day-to-day healthcare expenses and to reinforce Bonitas’ position in the mid-market segment. The introduction of a medical savings component empowers members to allocate funds for out-of-hospital expenses based on their individual healthcare needs, delivering a simplified, adaptable benefit structure.
General offering
BonPrime continues to provide:
• Unlimited hospital cover at a defined network
• Full coverage for PMBs
• Chronic disease management
• Preventative screenings
• Access to Bonitas wellness initiatives
All benefits are subject to approval by the Council for Medical Schemes.
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Bonitas Member Magazine Issue 4 / 2025