The Ask Afrika team with Bonitas - from left : Dr Andrea Rademeyer , Dr Sarina Howie , Faye Joubert , Lee Callakoppen ( Bonitas ), Serisha Singh ( Bonitas ) and Shane Perumal ( Bonitas ), with Siphiliswe Dlamini and Maria Petousis .
Bonitas was announced the winner of the ‘ Medical Aid Category ’ in the Ask Afrika Orange Index ® Awards for 2024 / 2025 at a function held in August . It is the Scheme ' s 4th win in this category over the past seven years .
It is also the 5th accolade for us this year which includes : Two BHF Titanium Awards for ‘ Best Integrated Report ’ and ‘ Best Operational Performance ’, Top 500 ’ s ‘ Leader for medical aid ’ and a gold in the Daily Sun Readers ’ Choice Awards .
One of the biggest challenges for brands is delivering on a brand promise and consistent customer service . Consumers now demand more from the customer experience . One way of measuring and gaining insights on whether they are getting it right , is through independent surveys and audits from industry bodies and consumers themselves . In the case of private medical schemes , these include the Board of Healthcare Funders ( BHF ) Awards and the Ask Afrika Orange Index ® Awards .
The Ask Afrika Orange Index ® Awards is the largest and longest-standing customer experience benchmark in South Africa . Apart from consumer trends , the Index also gives brands a comparative view of their standing across industries . It looks at brands that hold true to their purpose while providing consistent and quality outcomes for their customers . Principles such as trust , sustainability , reputation and humanness , feature strongly in top customer needs ’ attributes .
Lee Callakoppen , Principal Officer , said ‘ This Award endorses the strategy we adopted , which is to reshape the healthcare ecosystem by bringing affordable , quality healthcare to more South Africans .
‘ For over four decades , we have honed a thorough understanding of the dynamics of the healthcare industry in South Africa . This , coupled with our knowledge of the healthcare needs of people from all walks of life , is the foundation for our success and ensures our relevance in an ever-changing industry . We will continue to strive to deliver on our promise of being the ‘ Medical Aid for South Africa ’.
We will continue to strive to deliver on our promise of being the ‘ Medical Aid for South Africa ’.
Bonitas Member Magazine Issue 4 / 2024
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