B-HIVE Oct 2013 | Page 9

EDUTAINMENT VISIT TO BRISAH The core topic of the subject Retail Management is Marketing Portfolio and in order to get a more hands on understanding of how a retail store functions, a field trip to Brisah was organized. On Sept 16,,2013 a batch of 26 final year students headed off to the Brisah store located in Punjagutta, Hyderabad.They were guided by Mr.Madhu and Ms.Deepika who patiently showed them around their store. VISIT TO NSE The final year students visited NSE on the 13 th and 14th of September ’13 in two batches. They were given a very informative one hour session which clearly explained the functioning of NSE, the securities and derivatives it dealt in and its overall operations. They were also given a demo of how the trading software, NOW, enabled masses of people all over India to deal in the secondary market through brokers. This visit to NSE gave the students a practical exposure to the investor’s world. GUEST LECTURE A session in which Ms kavitha David, Marketing Head, Choupal Haat explained the award-winning business model of E-Choupal briefly. It was evident that all the operations of e-Choupal were driven by its vision- 'Improving lives in rural India'. The purposefulness ingrained in every activity creates true value in its services which in turn attracts customers. . BMS-3 is grateful to BMS faculty, Dr. Subi Varghese for arranging such an informative session .