B-HIVE Oct 2013 | Page 5

INGENIUM-2013 Round 1: Debate on the topic “Can women influence AND THE AWARD GOES TO…. the organisation or society as a whole?”.Each team had 2 members . And each team had to debate with the other team. Round 2: Nine headlines along with questions were shown to the participants. \Each team required to frame policies related to these headlines for the company which were then presented and questioned. Round 1:It revolved around product life cycle (PLC) related to the four stages of a product where they had to come up with a product for women like handbags, eyeliners etc.. Each team had 10 minutes to present each stage. Round 2: The teams had to come up with advertising stratergies, print ads and taglines for their respective products. Sadiyah & Namrata Shradha & Aishwarya The business quiz had interesting, innovative and creative quiz sections that included print ads, origins, and connects. The participants were kept deeply engaged. “It was first time experience for me and it created an interest towards quizzing”,said MamtaPurnima(BMS1). A special mention to the organizers Bhagyashree Agarwal and Nikita Rachel who tested the business quotient and made the rounds challenging and intriguing. Neha G & Tejaswini