B-HIVE Annual Issue | Page 9

INGENIUM-2013 Round  1:  Debate  on  the  topic    “Can  women  influence   the  organisation  or  societU  as  a  whole?”.Each  team  had   2  members  .  And  each  team  had  to  debate    with  the   other  team.      Round  2:  Nine  headlines  along  with  questions  were   shown  to  the    parDicipants.  \Each  team      required  to   Mame  policies  related  to  these  headlines  for  the   company  which  were  then  presented  and  questioned.     AND THE AWARD GOES TO…. Sadiyah  &  Namrata   Round  1:It  revolved  around  product  life  cycle    (PLC)   related  to  the  four    stages  of  a  product  where      they   had  to  come  up  with  a  product  for  women  like   handbags,    eyeliners  etc..  Each  team  had  10  minutes   to  present  each  stage.    Round  2:  The  teams  had  to  come  up  with   adverDising  stLatergies,  print  ads  and    taglines    for     their    respective    products.     The  business  quiz  had  interesting,  innovative  and   creative  quiz  sections  that  included  print  ads,  origins,   and  connects.  The  parDicipants  were  kept  deeply   engaged.  “It  was  first  time  exnerience  for  me  and  it   created  an  interest  towards  quizzing”,said     MamtaPurWima(BMS1).  A  special  mention  to  the   organizers  BhagUashree  Agarsal  and  Nikita  Rachel   who  tested  the  business  quotient  and  made  the   rounds  challenging  and  intLigOing.   Shradha  &  AishwarUa   Neha  G  &  Tejaswini