The magazine for Aycliffe Business Park | 15
Thrive Marketing creative director Johnny Woods.
‘ 2017 is the year of marketing automation’, says local agency
As we all welcome in the New Year and make resolutions to change, most businesses tend to make a similar pledge and Thrive Marketing suggests there’ s only one key marketing transformation to make.
For years now we have listened to marketers talk at us rather than to us, whereas Thrive Marketing has been passionately spreading the word that businesses should talk with their customers, not at them, as we’ ve become so accustomed.
The inbound marketing agency is continuing to share the message that newer techniques are much more effective and make it easier for your team to generate leads in 2017.
Creative director Johnny Woods said:“ We’ ve been working hard to implement marketing automation at our own company and truly embrace all that is great about inbound marketing.
“ Now it’ s time that businesses really take on board the message that they don’ t need to‘ do as they’ ve always done’, change can be great and as automation really comes to the forefront of marketing this year, now is the best time to take a leap of faith.”
Marketing automation refers to software that automates your various marketing activities for you. The software is designed to help you prioritise and execute your marketing tasks in a more streamlined and efficient way.
Thrive Marketing believes this is a great opportunity for companies to‘ get one step ahead’ and set some consistent communications in place, whilst your sales and marketing teams work to build trust and engage with these potential customers in a personable and knowledgeable way.
Through your automated activities, you find out more details about your potential customer, allowing you to provide a wholly customised approach to your communications.
In a world where time is always short and budgets seem tighter, the team at Thrive Marketing believes that marketing automation is the only way digital marketing can go.
Johnny said:“ We’ re excited by the opportunity to set robust strategies in place for businesses marketing in 2017, whilst improving their engagement rates and giving companies a set goal and way to achieve it, using marketing automation and inbound methodologies.
“ Inbound focuses on delighting customers, making them feel loved and paying them extra attention. When you combine that with marketing automation, you achieve this, even whilst you’ re asleep!”
There are various options that Thrive Marketing can help you with to get you get started with marketing automation, including free software trials and, new for 2017, the revamped Thriveability Index.
Johnny said:“ Our Thriveability Index is being relaunched in 2017 and is a customised, detailed inbound strategy document for growing your business online.
“ We are excited to have the opportunity to educate our clients about how to clearly define and understand their buyer personas, buyer journey stages, which content assets need to be aligned with each stage of that journey and, ultimately, what inbound would look like for their business.”
Thrive Marketing recently moved into Aycliffe Business Park’ s Xcel Centre, where a team of ten develops marketing, brand and web solutions for clients across the UK.
Find out more about Thrive Marketing and what they do, or speak to Johnny Woods about their relaunched Thriveability Index via www. thriveability. co. uk or 0845 838 7517.