Bringing Aycliffe Business Park Together | 27
Thrive Creative
Director Johnny
Woods.
Working in partnership
GEM operates and promotes a partnership working
philosophy, which means taking responsibility for our
clients’ recruitment and manpower challenges in full,
not cherry picking the easy-to-fill roles.
• Office Support • Sales and Marketing • Finance • HR
Newton Aycliffe Office, G29 Evans Business Incubation Centre,
Durham Way South, Newton Aycliffe, Co.Durham, DL5 6XP
T: 01325 328830 • E: jamie.hayhurst@gempartnership.com
www.gempartnership.com
Building brands and
delivering marketing
results that you
can measure.
+44 (0) 845 838 7517
www.thriveability.co.uk
GOOGLE
ALGORITHM
UPDATES
IMPACT
MOBILE
SEARCHES
By Sarah Burns
You are probably already aware that, at the end of April, Google started to roll out their latest
search algorithm updates, but do you know what that means and how it will impact you?
As a content marketing agency, Thrive
Marketing Limited is all too aware of how
Google can impact online business visibility,
which is why they’re keen to spread the
knowledge to local businesses.
Johnny Woods, Creative Director at Thrive
Marketing Limited, said: “A lot of companies
think that having a website is enough, or
perhaps employing an SEO agency to do
some fancy tech stuff to their website is
enough.
“In truth, it is now about a rounded content
strategy and ensuring that your SEO agency,
outsourced marketers or internal web team
knows all about the modern way of ranking in
search results.
”
Thrive are very much aware of the latest
trends and shifts in marketing, not least the
way Google is now ranking searches made
through their engine.
The Google algorithm updates have been
focused on for a number of years, with the
research proving that they can have a huge
effect on the way companies rank for certain
keywords.
“The initial roll out of Google’s Penguin
algorithm update affected just 4% of global
searches on desktop and mobile, later
the Panda update impacted nearly 12%
of English searches. [Taken from Thrive’s
”
marketing blog]
Following the recent algorithm updates
taking place in April, it’s crucial that your
website is responsive, mobile or uses
dynamic serving (all of which are explained
in Thrive’s helpful blog – please find the link
below).
The changes will mean that when you’re
searching for particular terms from a mobile
device, unless websites whose typical page
descriptions and so on meet your search
criteria AND are built for mobile devices,
websites will rank lower than previously.
Google is very much focusing a lot of time
and resource to ensuring that websites have
not only built up a solid content strategy and
social presence – a big seismic shift in 2014 –
but that the websites these are rolled out on
are mobile or responsive.
Of course, in 2015, for the ease of your
users a website should be mobile friendly,
but now that Google has finally had their say
on the subject, it is making the need all the
more apparent.
Johnny says: “If anyone is unsure about
the state of their website or Google rankings,
we’re happy to have them pop in to our
offices for a chat or drop us an email to
arrange a get together.
”
There is also a free marketing report
available via the Thrive website which ranks
various sections of your marketing, including
your mobile design, SEO, blogging, social
media efforts and more, so you’ll know how
your website is currently performing.
Johnny adds: “It’s very important that
business owners ensure that their website is
a 24/7 front-of-house for their company and a
mobile website has never been more crucial
to this.
“After all, how many of you click off a
website when on your mobile or tablet if
you have to pan, zoom and scroll to find the
information you want?”
Thrive Marketing Limited is based on
Aycliffe Business Park and offers content
marketing, social media, graphic design,
brand development and web services.
Read ‘Google Algorithm Changes
2015: What You Can Do To Combat
The Effect’ on Thrive Marketing
Limited by visiting
www.thriveability.co.uk.
Visit Thrive at Unit 17, Parsons Court,
Welbury Way, Aycliffe Business Park,
DL5 6ZE. Call them on 0845 838 7517
or email hello@thriveability.co.uk.