Bringing Aycliffe Business Park Together | 31
Aycliffe
businesses
encouraged
to re-evaluate
marketing
budgets...
It’s that time of year again when the leaves are falling off trees and whispers of
Christmas are growing, but it’s also a crucial time in the business calendar too!
Budgets and finances are being realigned
for the Christmas period and new calendar
year – 2016, would you believe it!
Whatever your position in the senior
management team at your company, you’ll
be aware that you either have or, are in the
process of, thinking about plans for next
year’s marketing budgets and targets.
With that in mind, we want to help
Marketing Managers and the alike in
particular, by ensuring that your budget plans
get signed off from above!
For those looking for further marketing
advice as well as strategic, web and design
updates, you should check out the Thrive
blog, updated bi-weekly, via our website.
6 Steps to Marketing Budget Sign Off
1. Understand your overall company objectives
By designing a strategy and budget that recognises key company initiatives, you have
a greater chance of success. Those initiatives can be as far ranging as, increased sales
or improved margins, or broader objectives such as increased market share or brand
awareness and improved customer retention.
2. Construct a winning business case
Those that you need to ‘buy in’ to your proposal are often greatly concerned by facts and
figures. Sceptics to your budget and strategy can often be persuaded by a strong, logical
argument, so demonstrate how your plan will look in terms of key metrics, timelines and
targets.
3. Define “success”
In advance of implementation [