Aycliffe Today Business PNE1578_AycliffeTodayBusiness_Issue28_WEBhighres | Page 29

The magazine for Aycliffe Business Park | 29
The Thrive Marketing team which worked on a new project for the Three Tuns in Eggleston –
left to right, Reza Snowdon, Sarah Burns, Tom Armstrong, Rachael Farley and Tom Mather.
Village pub gets rebrand
from Aycliffe agency
Nestled in the rolling hills of Teesdale, The Three Tuns, Eggleston,
is a ‘must visit’, following its recent takeover.
Justin and Kellie Cooper, who have two
children, have made incredible changes to
The Three Tuns following their takeover in
late 2016.
Their new initiatives include a brand new
menu, filled with meals that include locally-
sourced ingredients, and a dog-friendly
campaign offering doggy beer and treats!
This work has all come about since they
chose to employ the talents of Aycliffe
Business Park’s marketing agency, Thrive
Marketing, for a new brand for the pub.
Director at Thrive Marketing, Rachel
Townsend Green, first met Justin Cooper
when she was holding marketing seminars
at Teesside University in 2015.
Fast forward two years and Justin had
remembered the seminars and was certain
that Thrive Marketing were the right people
to assist with their latest venture.
Kellie and Justin are previous managers
for Leopard Leisure Limited, and have
brought with them a vast amount of
experience of the hospitality industry.
Senior Graphic Designer, Tom Mather,
said: “We have been able to create a brand
that is a modern take on traditional style,
allowing us to keep the theme of the pub
intact, but bringing it into the 21st century.
“We’ve also created sub-brands that allow
The Three Tuns to grow and expand its reach
as it also expands its products and offerings
for the local area.”
The rebrand and wraparound
communications strategy has meant that
The Three Tuns has become a popular
destination for locals and those from further
afield, rather than merely a place to stop for
a pint.
Kellie said: “The rebrand has been
fantastic, Thrive has listened to us and
actually created what we wanted by adding
to the traditions of the pub but modernising
the look and feel, at the same time.
“We always wanted a marketing team
that would have a long-term relationship
with us and be a part of our journey, rather
than someone who would create a logo and
‘that’s that’, so to speak.”
Indeed, the Thrive team are also
supporting the pub with their social media
marketing and are currently in the process
of rolling out the rebrand across their new
website.
Kellie added: “The social media marketing
has been massively encouraging – as a
start-up business to see the reach and
engagement rates is amazing.
“At Christmas we ran a campaign on our
social media that was incredible in terms of
reach, but it also became a real talking point
within the local community.
“The whole experience with Thrive and
how they are supporting us on our journey
as a business is absolutely fantastic!”
There are hopes that the ongoing
relationship between Thrive Marketing and
The Three Tuns will mean that the Teesdale
pub will become an ‘experience’ destination,
allowing it to become an established bar and
kitchen for all.
Find out more about The Three Tuns,
Eggleston, including their special offers
and opening times, on their Facebook
page @ThreeTunsDurham.