GRAND DESIGNS ARE ECHOED
FOR AYCLIFFE TRAINING PROVIDER
Thriving local branding development
agency Echo Graphics has recently
completed a six-month project to
give one of Newton Aycliffe’s most
prominent training providers a slick
new image.
people whilst simultaneously communicating
the level of professionalism of the organisation
to businesses and uniting the two.
The growing agency, which has been based
at its HUB office for 18 months, has finished
a detailed and thorough rebranding project to
develop ITEC’s corporate identity in line with the
company’s ethos and offering.
ITEC approached Echo Graphics in June last
year to start a brand overhaul, as their existing
brand identity was over 10 years old and
detached from what it actually did, as the logo
was from their previous incarnation as an IT
training company.
Echo’s creative director, Johnny Woods, and his
four-man team all worked on the brief which has
resulted in an eye-catching new look.
The strategy behind the re-brand centres
around communicating to ITEC’s two distinct
audiences: organisations who want to enhance
their resources, and young people looking for
employment.
The branding has two core corporate colourways from a strong and modern colour palette,
implemented to assist in the communication
with the two diverse target audiences.
The shade of turquoise represents ITEC’s young
market, whilst the striking purple relates to
enterprises.
For those who think a logo is just a logo, try
saying that to brand fanatic Johnny…
“It’s all about brand identity and how your brand
communicates with its market, he says.
”
“As an apprenticeship and training organisation,
ITEC’s image is essential to their growth and
ability to connect and resonate with young
“ITEC works with young people to get them
into jobs, as well as to develop apprenticeship
opportunities with businesses, and their brand
needed to reflect that.
”
“We presented our final designs to all of ITEC’s
staff during a presentation at the Hall Garth
Hotel, and they went down extremely well,
”
says Johnny.
“We ha ٔ