Bringing Aycliffe Business Park Together | 19
SHERWOODS MEAN BUSINESS
Sherwoods of Darlington say they’re bringing the B2B side of their business
into the 21st Century with a key new member of staff.
The family group have appointed
new B2B sales consultant Katie
Messenger, who brings a wealth
of business marketing experience
to the County Durham firm.
"We're taking on a much more
account management approach we're taking the B2B side of our
business into the 21st Century, if
you like.
Katie, originally from Ipswich,
has 11 years' experience in
the motoring industry, having
previously worked with brands
like BMW, Mini, Ferrari, Maserati
and Bentley.
"We want to communicate more
with our clients, ensure they're
happy with the service they get all
the time, not just when we make
the sale.
She relocated to the North East
in recent years and has just taken
up her new B2B sales role with
Sherwoods.
"It's an exciting, new opportunity
for me and I'm relishing the
challenge," says Katie.
"Selling cars is a real passion of
mine, but customer care is at the
heart of it fundamentally and I
enjoy working with clients, getting
to know them personally and their
businesses."
Sherwoods have a range of
business vehicles for lease or
contract hire, and have clients
ranging from local florists and
butchers to some of the larger
industrial and commercial
businesses in County Durham.
The firm's managing director
Simon MacConachie said: "Katie
isn't just here to sell cars, she's
here to provide a professional
customer contact for existing and
potential customers
"We're a family business and we
like to have long-term established
relationships, so when our
customers call us, it's like one of
our friends calling.
"Of course, we have to be as
competitive as everyone else,
but those family values are still
the backbone of the business
and our customers are genuinely
important to us.
"We go over and above for our
customers - Katie is here to make
sure that extends to our B2B
clients."
The Sherwoods group,
established in 1928, has
dealerships in Stockton and
Northallerton as well as
Darlington, and employs more
than 150 people, with an annual
turnover in excess of £45m.
• Businesses interested in
talking to Katie about contract
hire and leasing can call her on
01325 466155 or email: b2b@
sherwoodsgroup.co.uk