6 | Aycliffe Today Business
Finley Structures commercial director Diane Ruston says the firm has been buoyed by two major contract wins.
WHY SHOULD YOU IMPLEMENT A CONTENT MARKETING STRATEGY?
Content marketing is the term given to companies that actively use content to market and holistically promote their organisation.
In recent years, thanks to the growth of inbound marketing, HubSpot and online technologies and activities – blogging and social media – content marketing has been a focus for most.
If you haven’ t yet structured your content strategy, now it is an absolute‘ must do’.
Here are 10 statistics on the importance of content marketing:
• It is anticipated that 29 % of the average total marketing budget will be spent on content marketing, says GroupM.
• Over the next 12 months, it is expected that 39 % are planning to increase their content marketing spending, according to GroupM.
• GroupM predicts that the total marketing services expenditure worldwide will pass the $ 1 trillion threshold.
• Of the 11 % that don’ t currently implement content marketing, more than half( 52 %) say they plan to in the next 12 months.
• 62 % of B2B content marketers said that their organisation’ s content marketing success has become much more or somewhat more successful compared to a year ago.
• Just 37 % of all B2B content marketers have a documented content marketing strategy.
• 80 % state that lead generation is the most important content marketing goal for their organisation this year – followed by brand awareness( 79 %) and engagement( 71 %).
• Social media content( 83 %), blogs( 80 %) and email newsletters( 77 %) are the top three activities used by B2B marketers in the last year.
• B2B marketers say that blogs( 52 %) are the most critical element of their content marketing success in 2017.
• Despite this, 93 % of those asked say that email is the most-used activity by B2B marketers, followed by LinkedIn( 89 %), Twitter( 77 %) and Facebook( 76 %).
Give our team a call to discuss your content marketing needs – we love to help!
Rachel Townsend Green
Thrive Marketing thriveability. co. uk
Steel firm to construct 1,000 tonnes of steel after double deal boost
Newton Aycliffe construction company Finley Structures will fabricate and erect 1,000 tonnes of steel after sealing a double deal.
The family-run firm, based on Aycliffe Business Park, is working for the first time with Leeds-based main contractor GMI Construction on a new distribution centre in Lancashire, involving 465 tonnes of steel.
Finley Structures has also won another contract in the education sector as it works on a 640-tonne project for BAM Construction at Doncaster Sixth Form College.
Road haulage giant Fagan and Whalley( F & W) is expanding with a multi-million pound development on Burnley Bridge Business Park – a development which is creating at least 25 new jobs.
The transport firm won planning permission to build a 92,000 square foot distribution hub on a 10-acre site at the complex near the M65’ s junction nine.
Finley Structures won the contract from GMI Construction to design and build its steel frame on a site which lies next to power lines.
And the complex nature of the project is proving no obstacle for Finley Structures. The firm’ s commercial director Diane Ruston said:“ We’ ve had to erect the steel in close proximity to major power lines, and as the building is taller than the lines this is particularly challenging.
“ But through the design process, we developed effective solutions to enable the project to be delivered safely and successfully.
“ Furthermore, this is the first time we’ ve worked with GMI and it’ s great to foster another new relationship with a major contractor.”
F & W’ s new hub will provide parking for up to 80 trailers, with 10 loading bays and 25,000 pallet locations.
The development will complement the family-run firm’ s existing headquarters at
Shuttleworth Mead Business Park and satellite centre in Coventry which together employ 300 staff.
Burnley Bridge Business Park is a £ 50m development near Burnley, providing modern industrial and warehousing accommodation creating 1,400 jobs.
Meanwhile, Finley Structures has strengthened its ongoing relationship with major contractor BAM Construction after successfully securing a contract at Doncaster Sixth Form College.
BAM is constructing the £ 11.1m building and awarded Finley’ s a 640-tonne project to fabricate and erect steel as part of the overall scheme, while also installing approximately 9,000 sqm of pre-cast concrete floor units along with pre-cast concrete lift shafts, precast concrete ground beams and pre-cast concrete stairs.
The sixth form project follows several recent contracts in the education sector for Finley Structures, after working on a 260-tonne contract at Roundhay School in Leeds for Interserve and a 560-tonne project at Ryde Academy on the Isle of Wight for Sir Robert McAlpine.
Finley Structures are also working on a 224-tonne project George Mitchell School in London for Bowmer and Kirkland, SEMH School in Seacroft, East Leeds, for Interserve, as well as Krishna Avanti School, which is Britain’ s first state-funded Hindu school, in Edgware, London – a 337-tonne contract, also for Bowmer and Kirkland.
“ The education sector has been crucial to us over the last couple of years and continues to do so,” added Finley Structures managing director Julie Raistrick.
“ We enjoyed a really busy finish to 2016, with an equally busy start to 2017, which is very encouraging.”