Aycliffe Today Business Aycliffe Today Business Issue 43 | Page 25

The magazine for Aycliffe Business Park | 25
Thrive digital marketing manager Sarah
Burns (left) with CTA Mortgage Advice Centre
marketing manager Michelle Cowing.
WEB
REFRESH
IS BIG HIT
Regional mortgage advisors see real growth with new website
R
ecognising that their website was
out-of-date has proved pivotal for
North-East-based CTA Mortgage
Advice Centre.
CTA Mortgage Advice Centre has offices in
Darlington, Bishop Auckland and Newcastle
and has been providing the North-East with
mortgage and financial advice for over 20
years.
The decision to redesign the website was
made by CTA’s directors, Steve Thompson
and Andy Carter, and the website project
was led by their marketing manager, Michelle
Cowing.
Michelle said: “The initial plan was just for
the website, but the design of the site ended
up totally refreshing our branding which, it
turns out, was just what we needed!”
The website is now able to generate and
store lead data using a HubSpot integration,
to ensure that Michelle and her team can
send relevant communications to those
website visitors that provide their details in
exchange for whitepapers and ebooks.
Michelle said: “The new website provides
such a streamlined way for me to update and
edit content, but also gives richer insights
into our audience – which we never thought
possible.
“I’m excited to start integrating supporting
marketing activities to provide real ‘added’
benefits for our web visitors, by providing
them with the answers we know they’re
looking for – because our website now tells
us what they’re interested in.”
Thrive’s marketing team are delighted with
the results the website has already created
– after two weeks of launching the website
there was a 41% increase in page views
and a 345% increase in the average session
duration, proving the website is offering a
much more valuable benefit to its users.
Thrive’s digital marketing manager Sarah
Burns, who has managed the website project
and supporting marketing activities for the
mortgage advisors, said: “It’s fantastic to see
the impact this has had for CTA Mortgage
Advice Centre, and for Michelle, in particular.
“We’ve provided a tool that makes her
day to day job not only easier, but also more
rewarding, as she has the data she needs
to really boost the impact her marketing
activities have on customers.”
As part of the project, Thrive has also
provided some new printed material to
help revamp the mortgage advisors’ North-
East offices, including the Darlington main
office, on West Auckland Road, that has also
undergone a revamp in line with the new
website launch.
Today the companies are excited about
their strong working partnership and looking
to build upon their current success with
additional marketing activities during 2020.
Michelle added: “Steve and Andy, our
company directors, have been thrilled
with the results of this project, and it
ties in wonderfully that we are starting
2020 with lots of exciting plans for the
company, including an office expansion and
refurbishment.
“When we started the project we were,
of course, confident that Thrive would do a
great job, but in actual fact the results are
more than we could have possibly expected
and we look forward to continuing to work
together.”
CTA Mortgage Advice Centre’s new website can be found
at ctamortgageadvicecentre.co.uk
Thrive is an Aycliffe Business Park digital marketing agency based
within the Xcel Centre, find out more at thriveability.co.uk