Aycliffe Today Business Aycliffe Today Business Issue 40 | Page 27

The magazine for Aycliffe Business Park | 27
Thrive digital marketing manager Sarah
Burns and digital marketing assistant
Rachael Farley.
Local agency awarded
Google Partner status
after PPC success
Thrive is celebrating its new status as a
Google Partner with an expanding client portfolio.
T
he company’s digital marketing team,
made up of Sarah Burns and Rachael
Farley, are riding high on the success of
their newly-implemented PPC service.
Thrive only unveiled its PPC offering in
late 2018 after digital marketing manager
Sarah completed the necessary training and
certifications in Google Ads Fundamentals
and Google Ads Search, as well as spending
extensive time on the platform with Thrive’s
own pay-per-click campaigns.
With clients immediately requesting the
agency deliver search campaigns on their
behalf, the company has chosen to re-
evaluate its service offering, with PPC being
one of its most successful services in the
first quarter of 2019.
Thrive digital marketing assistant
Rachael Farley.
Director Johnny Woods said: “It’s
wonderful news for our agency and
being recognised by Google is, of course,
something any agency would be proud of,
but this is very much a well-deserved ‘pat
on the back’ for our digital marketers, who
continue to lead the way with their innovative
and creative approach to implementing new
services for our clients.”
PPC has proven fruitful for the Newton
Aycliffe-based team with plans to widen
the team’s knowledge with further training
planned for the spring/summer.
The agency is also exploring other
services, after encouraging their
management team to explore additional
service offerings, with app development
being another growing skill set in the
business.
Johnny added: “We’re a small agency,
but we’re immensely proud of our team’s
abilities to diversify their skill sets and it’s
great knowing we can facilitate their wishes
to develop new skills that boost their career,
as well as our business offering.”
To qualify as a Google Partner, a company
Thrive digital marketing manager
Sarah Burns.
has to spend a total of $10,000 USD (or
equivalent) in 90 days on Google Ads, for
its clients, as well as providing its expertise
by achieving particular certifications, and
remaining active on the platform.
Sarah added: “It’s great to be encouraged
by our directors to initiate a new service
offering and to be seeing major results so
quickly has allowed us to spend time training
up our digital marketing assistant, Rachael,
to ensure we can manage more clients
and realign our marketing services with the
changing face of the times.”
Thrive also offers branding and development solutions, alongside its
marketing services, and status as a HubSpot Silver Partner Agency. You can
find them on the business park at the Xcel Centre, Long Tens Way, DL5 6AP,
or call their team on 01325 778 786.