Aycliffe Today Business Aycliffe Today Business Issue 40 | Page 19

The magazine for Aycliffe Business Park | 19 Brewing up ideas (left to right): director Steve Gill, design director Owen Smith, director Terry Kneeshaw, head of mad ideas Mat Hall, creative director Arron Stoutt and director Andy Mogg. Some of Lemon Top Creative’s impressive illustrations, created from scratch by the design team. global organisation for the industry, and has also recently completed a branding process and new website build for the body’s bi-annual awards ceremony which attracts entries from around the world. “That’s a big feather in our cap,” says Gill. “We’ll be at the final awards ceremony in London in July, when all the major players from the industry will be there together, so we’re delighted to have worked on that project.” Brexit brought a raft of new leads and contracts from the Far East and all over the world for Lemon Top. They celebrated by launching two new Brexit beers – one smooth, the other bitter, just to cover all options. Kneeshaw explains: “After the Brexit decision, we suddenly started to receive enquiries from all over the world, especially from the Far East with businesses wanting to do business with the UK, so we’ve developed that and created links. “The Brexit beer was just a bit of fun. Like everywhere else in the country, our office is divided over the issue. So we thought, let’s discuss it over a beer. Or several beers!” As well as establishing a firm foothold in the brewing sector, Lemon Top also works with businesses from various other industries including food and beverage, retail, publishing and international trade as well as engineering and manufacturing. Gill adds: “We’re just as happy designing a brand and business card for a one-man-band as we are taking on a full international marketing brief for a multi-national company, or advising on marketing concepts. “With the years of advertising experience we have between us, we’re at home working on large-scale strategies as we are small projects for SMEs.” Lemon Top’s impressive list of clients and portfolio of work is backed up by a strong list of professional creative services. “We’re at the top of our game when it comes to creative brands, concepts and strategies.” The agency offers branding and brand guidelines, logo design, commercial illustrations, graphic design for print and digital, and it also designs and builds commercial and e-commerce websites. Creative director Stoutt adds: “We always offer an improved approach to advertising and marketing with fresh ideas and innovative ways to sell products. “Creative ideas are at the forefront of everything we do. We know that trying to be seen and heard in a visually noisy world is a big challenge. We overcome this by getting to know our clients and their business, and use that knowledge to create productive strategies and inspiring communications. “From the initial branding and identity of a business, to creative innovative e-commerce solutions, we make sure everything we create will capture people’s attention, advertise our clients’ qualities and bring their brand to life.” You can contact Lemon Top Creative by calling 01325 311177, emailing [email protected] or find out more at www.lemontopcreative.com