Aycliffe Today Business Aycliffe Today Business Issue 36 | Page 25

The magazine for Aycliffe Business Park | 25
Thrive Marketing directors Johnny Woods and
Rachel Townsend Green in their offices at the
Xcel Centre on Aycliffe Business Park.
Charity doesn’t
always start at home
Generous design agency completes voluntary work
Thrive Marketing has been working with the team behind a new
UK medical charity to produce a brand identity and website.
T
he Aycliffe Business Park-based
agency has previously offered their
services for charity before, but creating
a new brand and website as a charitable
offer was a first for the company, something
which the company is very proud of.
“It has truly been an inspirational
experience learning about this fantastic
charity and the amazing work they do,” said
director Johnny Woods.
“Supplying our services for free was
identified as a ‘no-brainer’ by all the team
and we really hope our work assists in
raising the profile of the charity to the next
level.”
Volunteer Medics is a recently formed
NGO made up of UK-based paramedics,
Ambulance Service personnel and
associated health care professionals plus
friends, to raise awareness of and deliver
results of projects across remote parts of
the world.
The charity asks for volunteers and
charitable support to help them offer
incredible volunteering opportunities, from
plastering, painting and digging, to providing
medical care and support, the charity aims
to make a humanitarian difference in rural
communities across the world.
The creative team at Thrive started by
building a brand that would
allow the charity to be bold,
recognisable and approachable.
This started with the bold
typeface and simplified logo,
which is easily transferrable
across all formats and
backgrounds, meaning it will be
easy for Volunteer Medics to
develop the brand as the charity
grows.
The “VM” logo is important
in its typographical closeness
as it represents the priority of
bringing communities closer
Aycliffe-based design agency Thrive Marketing has kindly
together, it also has a simplified
created a new brand website for a charity.
variation of the ‘star of life’ as
an icon, tying in the charity’s
founders’ link to the medical profession and
“Even more it says what Thrive is about
making the brand ‘multi-lingual’.
when they have done this completely free
Founder of Volunteer Medics, Michael
of charge. We cannot thank them enough
Holgate, said: “It is cliché to say that the
for their friendly professionalism and astute
team at Thrive has been the difference for
guidance.”
us in taking our vague and often random
Following the rollout of the brand, the
ideas and forging it into something that
creative team then passed the creative
was both exciting, tangible and completely
concepts over to Thrive Marketing’s internal
reflected what we are about.
web team, who have now launched a
“The work they have done, from logo
responsive, easy -to-use website.
design, to website and content has been
amazing.
The next project lined up for Volunteer Medics is ‘Tanzania 2019’, if you’d like
to get involved or learn more about the charity, visit http://volunteermedics.org/.