Aycliffe Today Business Aycliffe Today Business issue 34 | Page 13

The magazine for Aycliffe Business Park | 13
Stiller utilises Thrive Marketing’s approach
to digital and direct mail campaigns
Newton Aycliffe warehousing and distribution centre, Stiller, has been making
the most of a mixed marketing strategy.
T
he Aycliffe Business Park firm has been
in the Stiller family for more than 60
years, with managing director and third-
generation Matthew Stiller taking over the
runni ng of the company in recent years.
Stiller has a solid reputation in the
transport, warehousing and distribution
industry, with its pairing with Palletline and
ability to offer digital solutions to customers’
logistical requirements an indicator of its
impressive capabilities and initiative to grow.
With more than 300,000 sq ft of
warehousing on its business park bases and
a new warehousing centre currently being
built, Stiller is using a mix of digital marketing
and direct mail campaigns to attract new
clients.
They approached long-term business
associates, Thrive Marketing, two years ago
about engaging companies via direct mail.
Ever since, Thrive has come up with quirky
and attention-grabbing campaigns to deliver
Stiller’s marketing message in a memorable
and engaging way.
Often centred on sweet treats such as
the recent Smarties campaign – A ‘smarter’
way to pallet distribution – the campaigns
are attractive in their design and clear in their
message.
These direct mail campaigns are then
followed up by email and a more traditional
sales call.
Matthew said: “The mailing campaigns
reflect the innovative approach we’re
continuing to adopt and from these efforts
we’ve seen a significant response, which
has resulted in new business generation as
well as the return of clients we’ve previously
worked with.”
The whole team at Thrive has played a
part in some way to delivering these brilliant
direct mail and digital campaigns.
From the content team researching and
drafting campaign ideas, to the design team
working out how the campaigns will appear
and both teams coming together to produce
supporting email campaigns and package the
parcels with the web team’s support.
Thrive director Rachel Townsend Green
said: “This has been a fantastic opportunity
to realise the potential with direct mail
campaigns and it’s been a real ‘throwback’
to old-school marketing, which we recognise
when done well can have incredible results,
as proven by Stiller’s success.”
Stiller is currently running its Smarties-
based campaign, but has more campaigns
planned for 2018 following previous
successful results.
Thrive Marketing delivers a number of both
regular and ad-hoc direct mail campaigns for
clients in the North East, which has inspired
the organisation to start delivering its own in
2018.
Rachel added: “We are a digital-focused
agency at heart, but by combining both new
and old we are having great successes for
clients, as well as ourselves, so we will be
sending our second campaign of 2018 in May
– keep your eyes peeled!”
If you’d like to find out about the impact of direct mail and what Thrive can produce for you, visit www.thriveability.co.uk.
Stiller is based on Ridgeway, on the business park, find out more via www.stiller.co.uk.