Aycliffe Today Business AT Business Issue 37 | Page 22

Does your brand deliver? Your brand is not just a logo or identity, nor is it a product. A brand is a person’s gut feeling about a product or organisation – getting it right is crucial to brand awareness. An outstanding brand communicates a clear message about what it stands for and how it differs from competitors. A well-crafted strategy is the starting point of a vibrant brand that springs to life in your mind, your clients’ and your advocates’, becoming a belief system, not just a logo or slogan. More importantly, this well-crafted and thought out brand that is communicating to the right demographic will add value to your organisation. It is integral to your outfacing communications to grow your brand into something more than a slogan, which is why we enable your business to thrive into a living icon. What are you waiting for? Email [email protected] or call 0845 838 7517 to open up your business to a whole new audience and build upon those current offline connections. 01325 778 786 www.thriveability.co.uk SUPPLY CHAIN AND LOGISTICS SPECIALISTS We are a customer-focused business, with a wealth of experience in the transport, distribution and warehousing sectors. ■ Family owned business, established in 1954 ■ Cost-effective regional and national distribution ■ On–line tracking and tracing of freight deliveries ■ High-bay racked warehouses for up to 20,000 pallets ■ On-line stock tracking ■ Over 200,000 square feet of food grade warehousing ■ ISO 9001 (Quality) accredited ■ ISO 14001 (Environmental) accredited ■ ISO 18001 (Safety) accredited ■ Broad range of commercial and industrial properties to let