Aycliffe Today Business AT Business Issue 30 | Page 5

The magazine for Aycliffe Business Park | 5 /NEWS /ADVICE Next phase of Forrest Park scheme begins The next phase of a development which is set to bring more than 3,000 jobs and an economic boost of nearly half a billion pounds has kicked off. Durham County Council has started the next phase of work to expand Aycliffe Business Park – already the largest site of its kind in the region – onto the 52-hectare Forrest Park site in Newton Aycliffe. The site, for which the Local Enterprise Partnership has provided £13m funding, is hoped be the subject of a £140m private sector development including a potential rail freight interchange. It is estimated the site could see the creation of 3,200 jobs and deliver a Gross Value Added (GVA) boost of £495m over the next 20 years. Preparatory groundworks began last year. The enabling works are now set to continue with the creation of a new traffic light controlled junction on the A167 – for better access to both the new site and the business park. Work on the junction and resurfacing of an adjoining stretch of the A167 begins on Thursday night. The southbound dual carriageway of the road will be resurfaced between its junctions with the B6444 St Andrew’s Way and the A1(M) junction 59 interchange, with that section of road closed to allow the work to take place from 8pm to 6am both Thursday and Friday nights. Diversions will be in operation via the B6444, the A6072 and the A68, with signs in place to inform drivers. Leader of the council Cllr Simon Henig said: “The development of the Forrest Park site has the potential to bring thousands more jobs to County Durham and could be worth almost half a billion pounds for our economy. “It’s therefore really exciting for us to be moving onto the next phase of the enabling works with the building of the new junction which will make access to both the site and the business park easier. “We appreciate there will be some disruption for motorists while this work is carried out but we will do all we can to keep this to a minimum and we’d like to thank everyone for their patience and understanding in advance.” The preparatory works also involve the building of a new internal link road and a power substation. Lee Childs leaves South West Durham Training Lee Childs has left his role as chief executive of Newton Aycliffe-based South West Durham Training (SWDT) to take up a new challenge. Childs, who completed his engineering apprenticeship with SWDT nearly 18 years ago, returned to the Aycliffe site as its boss in October 2015. He has successfully introduced new bespoke training packages and increased learner numbers in his two years as SWDT boss. But he has decided to take up a new challenge with the Sora Group training consultancy, which is based at Gestamp Tallent’s Training Academy on Aycliffe Business Park. “I’ve thoroughly enjoyed my two years as chief executive at South West Durham Training and I think we’ve made some huge WHAT DOES INBOUND MARKETING MEAN FOR THE NORTH-EAST? You’ve probably heard of the term inbound marketing coined by a number of local, or UK-wide, agencies – but what does it mean for the North-East? We began our inbound marketing journey way back in 2013 and, to be fair, we’ve been educating other businesses and individuals ever since. The term was relatively alien to most back then – it may still be to you now. It’s origin is the USA and it is a particular marketing methodology from US organisation, HubSpot. If you’re in the North East, you may feel like it’s more important to attend exhibitions, pay for local radio advertising or invest in an advert in the local newspaper. However, inbound marketing is a wholesome approach to all-round marketing challenges. It provides a solution in its ability to attract customers when they are good and ready. Rather than spending your time on a radio advert for Heart FM or a piece in the Chronicle, you can set up an all-singing, all-dancing website and marketing solution with inbound. How? HubSpot is our automation platform of choice. It allows you to implement social media marketing, blogging, email marketing, ebooks and lead generation processes. All of this can also be analysed in the HubSpot platform, so you can monitor your efforts. Organisations can also benefit from our support as a local Partner Agency. Rather than going direct to HubSpot, by coming to us we can support you with a retainer package and implement the basics or talk you through additional options. progress as an organisation during that time,” said Childs. “It’s been an interesting period, particularly with the in troduction of the apprenticeship levy and new training provisions, but SWDT has adapted to those changes and actually grasped them as an opportunity.” Find out who has succeeded Lee Childs on page 17. Enquire about our free 30-day HubSpot trial or get in touch about our HubSpot retainer packages. Find out more at thriveability.co.uk Sarah Burns Thrive Marketing