Bringing Aycliffe Business Park Together | 31
Thrive’s Inbound Marketing Manager Sarah Burns (right)
with Lostbox Director and Founder Clare Owen.
LOSTBOX THRIVES THANKS
TO HELP FROM LOCAL
MARKETING FIRM
Thrive Marketing has been supporting local lost and found company in their content marketing,
since Lostbox won Aycliffe Business Park’s Achieve Your Dream competition in early 2014.
With a view to build their online marketing
strategy and brand further, Thrive’s Managing
Directors, Rachel Townsend Green and
Johnny Woods, have formed a close bond
with Lostbox Founder, Clare Owen.
At the time of her Achieve Your Dream win,
Clare told Aycliffe Today: “Winning Achieve
Your Dream 2014 has been the icing on the
cake of what has been a busy and successful
12 months.
“We’re extremely excited for the future
and thrilled to have an opportunity to work
with professionals in each area of our
business, to catapult Lostbox to the next
phase of growth.
”
The £100k business support package
that Lostbox won as a result of winning
Achieve Your Dream, included Thrive’s brand
development and marketing support from
their in-house creative and content teams.
Since then, Thrive’s Inbound Marketing
Manager, Sarah Burns, has joined forces
with Clare to produce a long-term content
marketing plan for Lostbox’s blogging
strategy.
With over 20 blog posts already posted,
Lostbox has seen some fantastic feedback
and new contacts approach them having
spotted their widely-distributed blog posts,
while Thrive’s design team is giving the
Lostbox a website an exciting new look.
Clare said: “The input and expertise from
Thrive in 2014 has been invaluable. They have
helped us to tick every box when it comes to
strategic goals for the year.
“We’ve seen our website traffic, Google
ranking and industry leader position
increase, not to mention improvements to
communications with our audience.
”
Although discussions and brand strategy
planning remains ongoing, Lostbox are
excited to reveal they will have a refreshed
brand going live in early 2015, thanks to
Thrive – and those blogs will keep on
coming!
One of the most recent blog posts has
even received some authoritative attention –
from none other than the boys in blue, with
the Metropolitan Police advocating Lostbox
for lost property in an online feature.
Sarah said: “Clare sent over a couple
of news links about police passing on the
responsibility of reuniting people with lost
items and we bot