Bringing Aycliffe Business Park Together | 29
FOOTBALL CLUB IN SAFE
HANDS THANKS TO NEW
SHIRT SPONSORSHIP DEAL
Safeline Taxis partner Chris Bennett with Newton Aycliffe FC general manager Dan Lewis
and ‘Clarence the Cab’, Safeline’s famous London black cab.
Local football club Newton Aycliffe are
in safe hands thanks to a new shirt
sponsorship deal with a taxi firm.
town, so to link up with them makes perfect
sense to us and it’s going to be a really
beneficial partnership for us both.
SafeLine Taxis have been revealed as the new
sponsors of the Northern League club’s blue
home strips for the 2014-15 season.
“We are trying to work as closely as we
can with local businesses, obviously the
home shirt is one of our key sponsorship
opportunities and it gives a great deal of
profile.
Tony Bennett, SafeLine senior partner, said:
“We are absolutely delighted, I’m a big
admirer of what Allan Oliver and Gary Farley
have achieved with the team over the last few
years, so when the opportunity came we are
just delighted to get involved.
“I think it will be good for SafeLine and
hopefully it will be good for the club.
“But we’re also looking for a sponsor for
our away strips as well as match sponsors
and pitchside perimeter boards, so there are
lots of affordable ways for businesses to get
involved.
”
“I think it’s great that we have a football
team on the town, and we feel it’s important
for local businesses to support the town’s
sporting clubs.
“It’s also important that the youngsters get
involved, and it’s good for everybody so if we
can get the message out there then it’s all the
better.
”
“We are trying to work
as closely as we can with
local businesses, obviously
the home shirt is one
of our key sponsorship
opportunities and it gives a
great deal of profile.
”
SafeLine was started by Tony and his son,
Chris, eight years ago with two cars and the
primary aim of developing a corporate images
with clean, matching cabs and smart drivers
who wore a collar and tie.
The clean-cut image proved successful, as
SafeLine now operates with 12 cars and 15
members of staff from their base on Aycliffe
Business Park.
Clarence the Cab is an iconic mascot for
SafeLine that many Aycliffe residents will
recognise, and the firm plans on taking him
along to support Aycliffe during their matches.
To book a taxi in Aycliffe, call
SafeLine on 01325 312512.
The expression ‘parking the bus’ is used
when all the players play defensively during a
close match, and the club’s general manager
Dan Lewis is hoping that ‘parking the cab’
will give a hand when it comes to improving
defensive records.
He said: “This is a really exciting deal for us
and we’re really delighted to have such a highprofile company on board.
“They’re a great local company and do an
awful lot of work in the community and
around the town with businesses and around
Firms interested in sponsoring
NAFC can contact Dan Lewis on
07581 784726 or email
[email protected]