Bringing Aycliffe Business Park Together | 27
INBOUND MARKETING
EVENT A SUREFIRE
SUCCESS
HARLANDS
CONTINUE EXCITING
GROWTH PLANS
Sarah Burns, from marketing company thrive,
reviews the companies Inbound Marketing event
at the Xcel Centre...
Growing accountants, tax consultants and
business advisors Harlands Accountants LLP has
added another member to its experienced team.
#InboundMarketingWeek was held for the first time across the
globe in June, and Aycliffe was lucky enough to host one of only two
events across the North-East.
The aim was to raise awareness of and celebrate inbound marketing.
Welcoming people from our makeshift check-in desk at Newton
Aycliffe’s Xcel Center, our Social Media Executives, Caitlin Sharkey
and Briany Hodgson, offered all of our guests their very own badge
and a goody bag was ready and waiting inside.
To kick-off, our Strategic Director, Rachel Townsend Green, took to
the stage and – with props at hand – introduced the crowd to the
concept of inbound marketing.
Our agency focuses on inbound marketing and the role it plays – plus
its individual components – for businesses looking to diversify and
revitalise their marketing strategies for modern audiences.
While the crowd giggled at a picture of graduation-age Rachel (stop
sniggering!), we continued with Morgan Stephenson, of HT Media,
who explained the concept of video and its impact within an inbound
strategy - with insightful examples.
Then it was “hello” from New Results Training, with Nevil Tynemouth
and Mike Lever – who is the current British Sales Trainer of the
Year - bringing a bit of physical activity and audience participation to
proceedings, as they discussed varying subjects, relating to building
trust and the ‘buyer journey’.
Finally, Chris Stainthorpe from CustomerSure delighted us with a
presentation which involved a bit about customer feedback, a bit
about the importance of sharing said feedback, and a few penguins
and fire effects thrown in for equal measure.
David Cudlip is now heading up Harlands’ accounts and audit team,
joining the firm from RHK Business Advisers LLP in April after forging
a strong reputation as a highly-ambitious, up-and-coming advisor
within the local business community.
David has a wide range of skills and experience and has worked
with a variety of SME limited company and high net worth clients
including money remitters, investment bankers, architects,
professional sports stars, actors and politicians.
One of David’s most notable achievements was successfully
securing a £1m EIS finance raise for a London-based client.
Armed with some ambitious growth plans, Harlands saw David as
the ideal person to take the core Audit and Accountancy services to
the next level.
“It was obvious from my first meeting with Glyn Davison that
Harlands have come a long way since the management buyout in
2007” said David.
,
“What really interested me was that this was only the start of their
growth plans. I was convinced from our first meeting that there
was a strong culture fit between myself and the rest of Harlands
management team and it was obvious that the relationship was
going to work.
”
Since joining the business, David has been heavily involved in driving
operational efficiencies between all core service departments.
Managing Director Glyn Davison said: “David has a real passion
for reviewing how businesses operate and analysing how they can
improve.
The chats were quickly followed by some networking and, most
importantly, afternoon tea and cakes.
“We have really enjoyed how he applied this concept to Harlands,
which has been a great tool in learning how the business operates
and how we can we look to improve to compete at the next level.
”
We’d like to especially thank Teesside University, Business Durham,
South Durham Enterprise Agency and DigitalCity, who all helped to
make the day a fantastic success.
It’s an exciting time for Consett-based Harlands, which also has an
office on Aycliffe Business Park, after investing heavily in its brand,
marketing, team and systems over the past 12 months.
If you require any help with your marketing and branding
strategy or implementation, feel free to tweet us @thriveHQ or
email hello@thriveability.co.uk
For more information on David and the rest of the team, go to
www.harlandsaccountants.co.uk