Bringing Aycliffe Business Park Together | 33
FREE MARKETING
SUMMIT AT THE XCEL
A free marketing summit for the region, which will enable firms to gain valuable information
and advice about inbound marketing, is being organised here on Aycliffe Business Park.
Aycliffe company thrive is bringing industry
experts from the world of digital marketing
to the Xcel Centre on Friday 6th June.
the challenges, opportunities and benefits
that businesses face though a series of
presentations and Q&A sessions.
“I’m passionate about marketing and I’m very
passionate about Aycliffe Business Park, says
”
Rachel.
The event is to celebrate International Inbound
Week, and to bring together businesses and
marketers to educate attendees about digital
marketing and lead generation.
Rachel said: “Content delivered will cover topics
that are most important to businesses, all aimed
at helping them to make the most appropriate
and beneficial decisions for their organisations.
Speakers for the event include Nevil Tynemouth,
Mike Lever, Morgan Stephenson and Chris
Stainthorpe, as well as thrive director Rachel
Townsend Green.
“The overall objective of the event is to deliver
useful, applicable content, provide excellent
networking opportunities and deliver ‘take
aways’ that can be effectively implemented into
businesses for immediate effect.
”
“Some might think it would have been more
beneficial for us to hold an event of this stature
in Newcastle, which obviously has a higher
density of large businesses and blue chip
companies.
Nevil is a sales speaker, coach and trainer. He
launched two of the UK’s most familiar brands
in Dyson and BlackBerry and has worked as part
of FTSE100 companies management teams for
over a decade and in sales for 25 years.
Mike is the current British Sales Trainer of the
Year and, as well as working alongside Nevil,
runs the North-East Regional Group for the
Institute of Sales and Marketing Management.
He has worked in and with well-known
household brands for over 20 years and is a
member of Toastmasters International.
Chris is co-founder of Newcastle-based
CustomerSure (an online solution which boosts
sales and improves customer retention), having
built the infrastructure, server-side and frontend of the firm from scratch as part of a team
of three. He previously worked as a senior
developer in the ad industry.
Morgan and his team at ht Media have a proven
track record in providing high quality digital
media to clients, engaging businesses and
delivering messages locally and globally.
Attendees will have an opportunity to
collaborate and network with peers and
the guest speakers, while learning about
Rachel says inbound marketing methodology is
the best way to turn strangers into customers.
“Marketing has evolved so much now, she
”
adds. “Instead of interruptive, traditional
outbound methods, inbound focuses on
creating quality content that pulls people
towards your company and product by aligning
the content you publish with their interests and
needs.
“But Aycliffe Business Park is ideally located for
guests to come from Newcastle, Sunderland,
Durham, Darlington, Teesside and North
Yorkshire.
“There’s also a strong collaborative and
community-based culture already present
on ABP and we feel this would provide an
opportunity for enhanced ‘external’ networking
opportunities.
“The Xcel Centre is also a prime venue for
an event like this. It’s excellently-equipped to
deliver and manage the event with state-of-theart facilities, catering and parking.
”
“By publishing the right content, in the
right place, at the right time, your marketing
becomes relevant and helpful to your
marketplace and potential customers, not
interruptive.
”
Afternoon tea with cakes will also be provided
at thrive’s Inbound Marketing Summit, which
is sponsored by Business Durham, Teesside
University, Digital City and the South Durham
Enterprise Agency.
Rachel launched thrive with co-director Johnny
Woods earlier this year, merging their two
media companies – Au Fait Marketing and Echo
Graphics – to create a nine-man digital team at
their HUB Workspace offices.
You can register for the event via
Eventbrite, thrive’s various social media
streams or by contacting the thrive team on
‘[email protected]’ / 0845 838 7517.
She’s also a member of the Aycliffe Business
Park Community (ABPC) steering group and
is heading up the ‘promotion’ task group as
part of ABPC’s ‘Shaping The Future’ exercise in
conjunction with Business Durham.