Aycliffe Today Business #10 | Page 22

22 | Aycliffe Today Business LOX OF LOVE’S LEAP OF FAITH An ambitious hair stylist has tapped into a niche market by opening an exclusive hair extension studio on Aycliffe Business Park. Newtonian Victoria Cartwright launched Lox of Love 18 months ago, offering a mobile hair extension service to clients across the NorthEast. But after winning a deal to become an official stockist of world-renowned, award-winning brand, Halo Hair, she has taken the leap to open her first premises and take on a member of staff. Lox of Love director Victoria Cartwright (left) with retail and marketing associate, Tamsin Edwards. Tamsin Edwards has joined Lox of Love as retail and marketing associate, while the studio will celebrate an official opening at their studio, at Evans Easyspace, on Saturday 24th May. that they’re not happy with. For Victoria, she's rekindling ambitions of starting her own company after completing a business degree at Teesside University. Tamsin is also a Teesside University graduate and a Newtonian. "One of my biggest selling points is that I'm a fully-qualified hairdresser. Hair extensions can look hideous if not done properly, and there are a lot of hair extension technicians who'll go on a one-day course and start off straight away with no experience. Victoria is a mum-of-three and had been a hair stylist for 10 years before taking time out to study - and as part of her course she compiled a business plan for a hair extensions company. "There are a million and one mobile hair extension firms out there and there's also a whole heap of horror stories," said Victoria. "You speak to any female who has extensions and most, if not all, will have had extensions "Having worn hair extensions for a lot of years, I thought I can do a better job than the bulk of what I'd seen. stockist. A Halo is an innovative hair piece that can be applied in minutes to add length and/or volume to most hair styles. Victoria added: "They looked at our customer feedback and gallery of before-and-after pictures and decided they were happy for our brand to represent theirs. "Halo Hair has won all sorts of awards for hair and beauty and innovation and is now an international brand." "We focus on quality, I think that's why word has spread so quickly about the business. I have built up a client base from all over the North-East, but Aycliffe is on my doorstep and perfectly located." Lox of Love's official open day is at Unit 6, Evans Business Centre, Aycliffe Business Park, from 2pm on Saturday 24th May, where there will be discounts, offers and competitions. Victoria had to apply to Yorkshire-based Halo Hair, which stocks across the world including the US and Australia, to become an official More details are available at www.loxoflove.co.uk locks Love your Lox of Love Hair Extension Studio is now open in Newton Aycliffe!! We are Hair Extension Specialists providing superior hair extensions and elite brands to women across the North -East. Dedicated to helping you boost your confidence and achieve the look you ’ve always wanted.  Fully qualified hairdresser & extension specialist  Excellent aftercare and advice  Pre-bonded/micro ring fitting techniques  Luxury Russian Remy hair Get Visit our studio or call us to arrange your free consultation. Ask us about our Aycliffe Business Park discount scheme! involved! Find us online: You can also visit us in-store or shop online (loxoflove.co.uk) for:  Clip-in sets & Halo hair  Elite brand straighteners, wands and rollers  Hair extension accessories Unit 6, Evans Business Centre, Durham Way South, Aycliffe Business Park, Newton Aycliffe, DL5 6XP 01325 327 362 / 07773 629 340 / [email protected] / www.loxoflove.co.uk