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Victoria Cartwright (front centre) at the official opening of Lox of Love.
HAIR EXTENSIONS STUDIO
OPENS ON BUSINESS PARK
An ambitious hair stylist has tapped
into a niche market by opening an
exclusive hair extension studio on
Aycliffe Business Park.
Newtonian
Victoria
Cartwright
launched Lox of Love 18 months
ago, offering a mobile hair extension
service to clients across the NorthEast.
But after winning a deal to become
an official stockist of world-renowned,
award-winning brand, Halo Hair, she
has taken the leap to open her first
premises and take on a member of
staff.
Tamsin Edwards has joined Lox of
Love as retail and marketing associate,
while the studio will celebrate an
official opening at their studio, at
Evans Easyspace, on Saturday 24th
May.
For Victoria, she’s rekindling
ambitions of starting her own
company after completing a business
degree at Teesside University. Tamsin
is also a Teesside University graduate
and a Newtonian.
Victoria is a mum-of-three and had
been a hair stylist for 10 years before
taking time out to study - and as part
of her course she compiled a business
plan for a hair extensions company.
“There are a million and one mobile
hair extension firms out there and
there’s also a whole heap of horror
stories,” said Victoria.
“You speak to any female who has
extensions and most, if not all, will
have had extensions that they’re not
happy with.
“Having worn hair extensions for a
lot of years, I thought I can do a better
job than the bulk of what I’d seen.
“One of my biggest selling points is
that I’m a fully-qualified hairdresser.
Hair extensions can look hideous if
not done properly, and there are a lot
of hair extension technicians who’ll
go on a one-day course and start off
straight away with no experience.
“We focus on quality, I think that’s
why word has spread so quickly about
the business. I have built up a client
base from all over the North-East,
but Aycliffe is on my doorstep and
perfectly located.”
Victoria had to apply to Yorkshirebased Halo Hair, which stocks
across the world including the US
and Australia, to become an official
stockist. A Halo is an innovative hair
piece that can be applied in minutes
to add length and/or volume to most
hair styles.
Victoria added: “They looked at our
customer feedback and gallery of
before-and-after pictures and decided
they were happy for our brand to
represent theirs.
“Halo Hair has won all sorts of
awards