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PRECISION AND PROGRESS: £ 300K INVESTMENT IN NEW TECH BY FIRST CHOICE LABELS
First Choice Labels is setting new standards for precision and quality following a major £ 300,000 investment in state-of-the-art technology.
The growing firm is already trusted by major brands including Ineos, Harrods, Tesco, BMW, McDonald’ s and pharmaceutical clients.
First Choice has recently installed an Omega SRI3 with cutting-edge AI-powered label inspection capabilities.
This high-tech machinery allows the Redcar-based business to deliver even greater levels of quality assurance and efficiency, reinforcing its position as a trusted labelling partner across sectors ranging from retail and automotive to oil, gas and pharmaceuticals.
“ The Omega SRI3 is a fantastic addition to our production floor,” says operations manager Colin Harbinson.
“ While the slitting and rewinding functions are standard, the big step forward is the fully integrated camera-based inspection system.”
The new system examines each label at lightning speed – up to 350 metres per minute. That’ s the equivalent of 30,000 credit card-sized labels or 100,000 asset management labels every single minute, all while maintaining rigorous quality control.
“ This level of inspection accuracy ensures every label that leaves our site is perfect,” says Colin.
“ It’ s particularly valuable for industries like pharmaceutical, where there’ s zero margin for error.”
The Omega SRI3 works by taking a master roll of labels – sometimes up to nine labels across the web – and slitting them into customer-specific sizes before winding them into precise roll quantities. The AI-driven inspection ensures every label meets exact specifications before it reaches the customer.
“ We pride ourselves on combining personal service with industry-leading technology,” Colin adds.“ This investment is about delivering the consistency and speed our customers expect – and raising the bar even higher.”
First Choice Labels managing director Nigel Willis with Jamie-Leigh Phillips, who operates the firm’ s new high-tech Omega SRI3 machine, which includes cutting-edge AI-powered label inspection capabilities.
With innovation at its core and a customer base of global household names, First Choice Labels continues to lead the way in bespoke labelling solutions.
The firm prints and distributes more than a billion labels around the globe every year from its premises at Kirkleatham Business Park near Redcar.
To find out more or to enquire about working with First Choice Labels, email hello @ firstchoicelabels. co. uk, call 01642 474 230 or visit firstchoicelabels. co. uk
22 | Aycliffe Business