Aycliffe Business Issue 64 | Page 28

Half a dozen reasons to support Newton Aycliffe FC

SUPER SIX !

SecuriCorp boss Dave Shepherd with Newton Aycliffe FC chairman Allan Oliver .
PICTURE : TOM BANKS
Half a dozen reasons to support Newton Aycliffe FC

Sponsoring Newton Aycliffe Football Club ( NAFC ) after their promotion to the Northern Premier League can offer several benefits to local businesses .

Here are a few potential advantages :
Increased visibility Sponsoring NAFC can provide exposure and visibility for local businesses . The club ’ s matches and events draw local fans and media attention , offering an opportunity for sponsors to reach a targeted audience .
Brand recognition Sponsoring a local football club can enhance brand recognition within the community . By associating their brand with NAFC , businesses can increase their visibility and build a positive reputation among local residents .
Community engagement Supporting a local football club demonstrates a commitment to the community . It helps foster goodwill and a sense of community pride , which can translate into customer loyalty and positive brand perception .
Networking opportunities Sponsorship often includes various networking opportunities , such as exclusive events , VIP access , and corporate hospitality . These experiences can provide businesses with chances to connect with other sponsors , fans and community members , potentially leading to valuable partnerships or collaborations .
Advertising and promotion Sponsors typically receive advertising and promotional benefits , such as logo placement on the club ’ s website , matchday programmes , signage at the stadium and social media shout-outs . These marketing avenues can increase brand awareness and reach a broader audience .
Employee morale and motivation Supporting a local football club can boost employee morale and create a positive work environment . Employees may feel a sense of pride knowing their company is involved in the community and supporting local sports .
It ’ s important to note that the benefits of sponsorship can vary depending on the specific packages offered by Newton Aycliffe Football Club . Each sponsorship opportunity may have its own unique advantages and levels of exposure . Therefore , it ’ s advisable for local businesses to directly engage with the club ’ s promotions team to discuss available options and tailor a sponsorship package that aligns with their goals and budget .
BTS Facades & Fabrications directors Philip and Marcia Atkinson with their pitchside advertising board at Moore Lane Park .
28 | Aycliffe Business