AWCCI Magazines Afghan Women in Business (Issue 2) | Page 37

-

o

o
o
o
o
o
o Training programs on the following areas should be conducted as these areas will help
women improve their production, product offering, marketing and promotion, pricing and
sales that will lead to their growth and success:
Operations management and understanding the need for standardization of the production
procedures and supply chain activities.
Product planning, improvement and marketing
Pricing Strategy and Techniques
Sales management
Growth planning and management
Going international and trade management
Business deal negotiations and contracting procedures
-
o
o
o
o

-

-

Long-term coaching and mentorship should be provided on the following areas:
Writing standard procedures for the business activities
Financial analysis and forecasting
Marketing, market research and how to find buyers nationally and internationally.
Effective use of mass, social media and internet possibilities for business marketing and
promotion.
Government and international organizations programs should spent both their financial
and technical resources on helping women-owned businesses implement standardized
business and production procedures and get them certified by the recognized national
and international bodies. This will help women gain credibility for their local and international
sales.
Government should consider incentives in the laws, regulations, policies and development
programs for women-owned businesses and investment by women in various sectors. This
will expand scope for women’s business activities in the country which will lead to more
economic activities and job creation.
34 AFGHAN WOMEN IN BUSINESS