AWB connected early and frequently with members throughout a year filled with extraordinary challenges . The Membership Department led an effort to call each of AWB ’ s nearly 7,000 members to check in and find out how we could help . The Events team quickly reimagined in-person events and created a webinar series on the fly . The Government Affairs team connected with state and federal officials to learn the latest developments , convened emergency meetings and helped develop guidelines that allowed partial reopening of industry sectors . And the Communications team led an unprecedented outreach effort that included multiple member surveys , blog posts , video messages , action alerts and breaking news announcements to keep employers informed .