The downfall of Apple
How the Californian giant could be reaching the end of it’s life
Every year towards autumn apple announces a brand new iphone, and using their
sublime marketing technique and exaggerate claims that make every new iphone look
like the best thing ever, get millions of sales. Now the Cupertino firm since it was
founded 30 years ago, has passed through various stages under crazy Steve jobs.
From inventing the graphical user interface to releasing a mobile phone each year that
everyone buys totally baffling analysts that cannot get their head around the fact apple
has their iphone sales increment yearly without any real technological advance to
excuse the computer priced phone: that is nowhere as powerful as a computer.
And i think This has been what ruined apple. Ruined?! With last year closing with a
profit of 115 BILLION, BI-LLI-ON dollars? That's nonsense!
And that indeed was what I a young apple fan two years ago thought. But now I see. I’m
pretty certain i am not the only one to have realised that iphones do extremely well
again and again, when there's not much to separate two close iphones like the 6 and 7.
I feel like apple has realised this, and without a strict steve jobs pushing for constant
innovation, they are no longer prioritising pure improvement, and that idea that was at
apple’s core, that difference from all other products on the market is getting lost.