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The new swimwear line is a master class in blending classic and contemporary designs. It features iconic motifs from the brand’s past, such as the Black Panther and Tiger prints, adorned with the signature multi-colored crystals that once set the brand apart. These elements are expertly integrated into the swimwear, evoking the original glamour while updating the silhouettes to align with current trends.
The collection is crafted from luxurious Italian fabrics, a nod to the brand’s commitment to quality and sophistication. Each piece reflects Audigier’s original vision, yet is re-imagined to fit the modern aesthetic. The swimwear line is characterized by its blend of trendy and sophisticated, simple and elegant, capturing the essence of Audigier’s iconic style… all the while ensuring relevance in today’s competitive fashion landscape.
A New Chapter: The Creative Vision
Arie Setton, the current steward of the Christian Audigier brand, is deeply passionate about continuing the legacy of this once iconic brand. “We are super excited to revive this brand. It holds such a special place in so many hearts,” Setton explains. “Christian was beloved, and we have so many of his design ideas to continue to bring to life.”
Setton’s collaboration with Blackriver is about more than just maintaining a legacy; it’s about advancing it, making sure that Audigier’s spirit continues to inspire and influence.
Capturing the Essence: The Miami Launch Campaign
The official launch campaign for the new swimwear collection was captured by celebrity fashion and swimwear photographer John Enot. Known for his artistic vision and keen eye for detail, Enot’s photographs encapsulate the glamour and elegance of the collection. The campaign was shot at Miami’s ultra-luxury One Hotel resort, with its private cabanas and pool area providing a stunning backdrop for the swimwear.
“John Enot was the perfect choice for our official International brand launch campaign,” Setton notes. “His incredible artistic eye and talent brought our vision to life in a way that truly honored Christian’s legacy. When I showed the finished photos to our creative team in Paris, they simply fell in love with them!”
Enot’s work captures the essence of the new collection with a blend of sophistication and allure, showcasing the swimwear in a setting that reflects both the luxury and adventurous spirit of the brand. The images are a celebration of the collection’s revival, providing a tantalizing glimpse into the brand’s renewed identity.
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DESIGNER CHRISTIAN AUDIGIER
Setton’s partnership with Vivian Blackriver has breathed new life into the brand, ensuring that Audigier’s original creative vision is preserved and celebrated. The swimwear collection marks the first step in a broader strategy to reintroduce the brand’s full range of offerings, including denim, outerwear, and dresses, reflecting the breadth of Audigier’s original empire.
The brand’s resurgence is not just about reviving old designs but reinterpreting them for a new era.