Avanti Entrepreneur Avanti Entrepreneur Magazine Fall 2017 | Page 8

BOOK LAUNCH TIPS
BY: ZACH OBRONT,
CO-FOUNDER, BOOK IN A BOX
5
W
THINGS
YOU
SHOULD
DO THE
DAY YOUR
BOOK IS
PUBLISHED
hen an author publishes a new
book, their to-do list immediately
balloons. In the midst of so much
excitement, many authors forget the
basic things they should be doing.
When your book launches, follow these five actions to
bolster your book’s success:
STOCK UP ON COPIES
As an author, the goal of your marketing
isn’t to directly sell as many copies as
possible. It’s to create as many fans as
possible and allow those readers to
recommend your book to others.
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Too many authors are reluctant to give copies away. You
should do the opposite. Buy 50 copies of your book, and
leave them next to your desk with a big, thick Sharpie
and a stack of manila envelopes.
Have a great call with a new connection? Send them a
signed copy.
Meeting with a prospect? Bring a signed copy.
Catching up with an old friend? Give them a signed copy.
It can feel self-promotional, but unless you put your book
out there, people won’t remember it exists.
When I met James Nowlin, he brought me a copy of his
book, The Purposeful Millionaire. Having a copy of the
book solidified James in my mind, and I’ve recommended
him (and his book) to multiple people since that meeting.
Your job is to make sure as many people as possible are
reading, enjoying, and talking about your book. Giving
away personalized copies is the way to do that.
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