As entrepreneurs , we ’ re tasked with wearing many different hats to ensure the success of our business — it becomes very easy to lose sight of priorities . As we have our hands on more tasks , it becomes increasingly difficult to allocate our time to the things that are most important to the success and growth of our business .

In this article , we will discuss the single area that is most important to the existence of your business ( spoiler alert : it ’ s sales !) and what you can do to reduce your workload while simultaneously exploding your business growth . Big promise ? Absolutely ! Let ’ s deliver .

Successful businesses have standard practices that are clearly defined so that everyone knows what must be done in every situation . This means that certain scenarios have been anticipated or experienced before , and the best approach on how to handle them has been carefully thought out . Now it ’ s just a matter of following that plan and taking action . Think about the countless hours this saves you from having to strategize every single time a similar situation comes up . Instead , your time can be focused on the precise action that yields the best result possible because this has already been strategically thought out .

Out of the hundreds of processes you can have in your business , none are more important than sales . In business ( and life ), you are either growing or dying , and the most successful companies in the world make sales their number one priority . Sales are the lifeblood of your business . As important as innovation or the customer experience may be , without sales , you won ’ t have a customer to buy your innovative product or an experience to be had .

When you combine sales and processes together , you have a total greater than the sum of its parts . It becomes your system for massively increasing sales . When I say “ system ,” I ’ m talking about a process that you ( and your team ) follow repeatedly to systematically grow your business . Consider these four traits of a truly powerful sales system : it is repeatable , predictable , scalable , and extremely effective .

I ’ ll never forget experiencing the power of the sales process after getting my first oil change at age 17 . Since it was my first car , I wanted to make sure that I maintained it properly and protected my investment . I chose a $ 20

Avanti Entrepreneur Avanti Entrepreneur Magazine Fall 2017 | Page 22

“ In business ( and life ), you are either growing or dying , and the most successful companies in the world make sales their number one priority .”