As entrepreneurs, we’ re tasked with wearing many different hats to ensure the success of our business— it becomes very easy to lose sight of priorities. As we have our hands on more tasks, it becomes increasingly difficult to allocate our time to the things that are most important to the success and growth of our business.

In this article, we will discuss the single area that is most important to the existence of your business( spoiler alert: it’ s sales!) and what you can do to reduce your workload while simultaneously exploding your business growth. Big promise? Absolutely! Let’ s deliver.

Successful businesses have standard practices that are clearly defined so that everyone knows what must be done in every situation. This means that certain scenarios have been anticipated or experienced before, and the best approach on how to handle them has been carefully thought out. Now it’ s just a matter of following that plan and taking action. Think about the countless hours this saves you from having to strategize every single time a similar situation comes up. Instead, your time can be focused on the precise action that yields the best result possible because this has already been strategically thought out.

Out of the hundreds of processes you can have in your business, none are more important than sales. In business( and life), you are either growing or dying, and the most successful companies in the world make sales their number one priority. Sales are the lifeblood of your business. As important as innovation or the customer experience may be, without sales, you won’ t have a customer to buy your innovative product or an experience to be had.

When you combine sales and processes together, you have a total greater than the sum of its parts. It becomes your system for massively increasing sales. When I say“ system,” I’ m talking about a process that you( and your team) follow repeatedly to systematically grow your business. Consider these four traits of a truly powerful sales system: it is repeatable, predictable, scalable, and extremely effective.

I’ ll never forget experiencing the power of the sales process after getting my first oil change at age 17. Since it was my first car, I wanted to make sure that I maintained it properly and protected my investment. I chose a $ 20

Avanti Entrepreneur Avanti Entrepreneur Magazine Fall 2017 | Page 22

“ In business( and life), you are either growing or dying, and the most successful companies in the world make sales their number one priority.”