MARKETING ADVICE
ENTREPRENEUR Q & A Marketing Today and Advice For The New Entrepreneur
DAVID MAMMANO AVANTI ENTREPRENEUR
&
DON OSMOND OZCOMM MARKETING
Avanti Entrepreneur founder, David Mammano, interviewed Don Osmond, the founder and managing partner of OzComm Marketing to get the inside scoop on what the future of marketing looks like.
DAVID MAMMANO: What excites you about the future of your business? What do you think is on the horizon?
DON OSMOND: As marketers, we are just on the cusp of a lot of things. Technology is here, and there has to be some sort of application, but how do we make it to where it fits within the parameters of what we do. Is it still communicative and engaging so that we are making sure we connect person-toperson?
That really is what marketing is— getting back to communication.
As long as new marketing technologies don’ t miss the boat on connecting human-to-human, then we need to utilize all of the technologies around us. You ask what is on the horizon … well, the sky is the limit.
MAMMANO: With opportunity there are challenges, too. If you think about the next five years, what are some of the hurdles you will be facing?
OSMOND: My great-great-grandfather was an entrepreneur himself. It was easy for him. He had only a few channels to market: talk to people or mass mailers. For him, it was easy. Marketing was just right there, and he didn’ t have to worry about a world marketplace.
As we start connecting with the world today, there are more ideas out there. It is that much more critical for us to be able to uniquely identify what our value proposition is. Today, we cater to everyone around the world, but what is my target demographic?
Things are moving at a much faster clip than years ago. You didn’ t have to worry about social media then— the bar used to be social media! It’ s just moving a lot faster these days, and we need to be ready to ride those waves as they come in at a quicker clip.
MAMMANO: If you were to give advice based on your experience to
someone who is starting a business or taking a deep breath to really grow their business, what would you tell them?
OSMOND: Well … take a deeper breath! But honestly, now is as good a time as any to do something on your own. There are a lot of opportunities for entrepreneurs that didn’ t exist before.
Find yourself a community and take the opportunity to work out of a co-working space. Get out of the home. Home should be home, but a co-working space gets you into the community, and you get the beat of what’ s going on around you.
To watch the full interview with Don Osmond, check out Avanti Entrepreneur TV at AvantiEntrepreneurGroup. com / Avanti-TV.
David Mammano is the Founder of the Avanti Entrepreneur Group and hosts the Avanti Entrepreneur Podcasts and Avanti Entrepreneur TV. To be considered for an interview, please email David at David @ DavidMammano. com.
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