Avanti Entrepreneur Avanti Entrepreneur Magazine Fall 2017 | Page 20

AVANTI ENTREPRENEUR ONLINE COURSE
The following worksheet has been excerpted from the Avanti Entrepreneur Online Course.
Client Avatar
Client Avatar
Knowing your customer might very well be one of the most important parts of your marketing plan. Most likely you already have an idea of whom your
company serves. Once you have a generic idea of who your most likely customer is you can begin to shape a story around your client.
The following worksheet has been excerpted from the Avanti Entrepreneur Online Course.
To create your client avatar, you will focus on these three key areas:
Knowing
your
might of
very
well
be one of the most important parts of your marketing plan. Most likely you already have an idea of whom your
1. What are
the customer
demographics
your
client?
company serves. Once you have a generic idea of who your most likely customer is you can begin to shape a story around your client.
2. Can you give him or her a name?
To create your client avatar, you will focus on these three key areas:
3. Write a story about your client as it applies to why he/she is your customer.
1. What are the demographics of your client?
2. Can you give him or her a name?
3. Write a story about your client as it applies to why he/she is your customer.
Demographics
Demographics
Client Avatar
Client
Avatar Story
Story
Possible Names
Possible
Names
Other Considerations
Considerations
Other
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