AV News Magazine | Página 45

AV News 191 - February 2013 Dreaming Maurice Dybeck ARPS "I have a dream"….. Nothing serious. And I am not Martin Luther King. But dreams are where many of our AV creations begin. And the fact that last night's dream was about AV News (yes!) and someone was asking if that chap Maurice Dybeck was going to trouble us with another article…that started it all. Good writers (not me) usually keep an ideas notebook so that when inspiration comes you can jot them down straight away. So often, in the hurly burly of routine you can lose your best thoughts. Really keen people (again not me) would have a bedside notebook since 'tis a fact that a resting brain can be the seed bed for new ideas. My dad, long ago, who ran a large business in the Midlands, found he got his best ideas while walking up and down the room. And what do you do with those ideas that come to you while driving? (Don't tell me.) No, this is not going to be a 'Ten good ideas for Beginners' article since the essence of a good AV is that the inspiration should come from you and not be an imitation of what somebody else has done or thought up. I just want to make three simple points on how you might develop those ideas of yours, which are now, I hope, flooding in. FIRST, keep it simple - With all this new emphasis on Multimedia you might be tempted to think that to impress people you have got to call on all these wonderful new technical resources. But new styles demand new skills and I note that some of the first of the new Awards are going to professionals well versed in the use of these toys. Traditional Audio Visual has thrived for years on the skilled and careful use of pictures with the (often not quite-so) skilled and careful use of sound. And, while the mechanics of blending these two element ́