AV News Magazine | Page 45

AV News 186 - November 2011 Both original music and the skilful editing of recorded music will be taken into account. Where used, music must be carefully chosen and appropriate to visual elements, script and sound recording in both style and content. Music and images copyrighted to others must be referenced. The convergence of still and moving imagery - the bringing together of otherwise separated areas of reality and of fundamentally different methods of observation - offers candidates the opportunity to involve third party images and provide a new interpretation, creative reworking or repurposing of content by providing new value to original photography. Where third party images are used, applications must still consist predominantly of the candidates' own images. The Panel is seeking original and innovative use of lighting techniques and aesthetics; for example background, cameo, flood, high key, low key, soft, mood and Rembrandt lighting: editing and transitional devices such as cross, jump and fast cutting, dissolve, flashback, split screen and cutaway; and film techniques such as forced perspective, freeze frame, birds eye, high and low angle, close up, panning, tracking and long take. Primary emphasis will be placed on a candidate's Statement of Intent. This should include an outline/script/storyboard of the order in which action takes place. It should also describe how the project was conceived, its intellectual content, how you developed the work and arrived at the finished outcome, your own creative input, and identify your target audience other than the distinction panel. It should also provide evidence of distinctive personal practice and commitment. You should not describe images or give technical details, unless you wish to highlight any special or unusual technique employed. Where copyright ownership for sounds or images belongs to others full attribution must be made and referenced. Except where the work is of a specialist nature, the two entries required at Associateship and Fellowship level should deal with quite different subjects in order to demonstrate your versatility and the ability to handle lighting effectively. There are no technical barriers to production format in the Moving Image category and delivery platforms can vary from large screen to television screen, from tablet to personal device and in any chosen aspect ratio. However, if submissions form part of a larger performance, for instance a feature film in a cinema or a gallery installation, they must be assessed within that context and applicants should seek advice at an early stage from the Panel Chair and the Distinctions Department so that suitable arrangements for assessment can be made. Moving Image Licentiateship Applications require one example of work with a maximum total running time of 10 minutes. You need to deliver clear narrative - the ability to communicate a subject to an audience - and creative looking and seeing. Any voice recording must be clear in the mix from music and sound effects. The panel is primarily concerned with your photography, but bad editing or poor soundtrack are unacceptable, however good the photography. Page 43