AV News Magazine | Page 18

AV News 174 - November 2008 Maureen Albright ARPS International Review of Images with Soundtrack for Under 25 year olds IRIS-25 It is strange how fate plays a part in our lives. In 2006 I attended a meeting of The Royal Photographic Society at Bath. During the proceedings it was announced that the Society would be making available grants for Special Projects. For some time I had been thinking about organising an event to encourage young people to show their talents in the digital field. I immediately started preparing an application for one of the special grants to finance a new event for young people in the field of digital Audio Visual. My application was successful, and I began my plans to organise the new event. I felt that if it were to be a success, I would need to spend a great deal of time on publicity and try to involve as many schools and colleges in the project as possible. My plan was to spend 2007 preparing the ground well so that I would hopefully receive a large number of entries. Adult Audio Visual competitions have a long history of creating AVs to a set form, which can then be judged. Since the advent of digital AV, most of these competitions accept only executable files, making it difficult for Mac users to participate. I realised that many colleges used Macs with their students and if we were to encourage the young to take part we would have to open our minds a little more and accept differing file formats. The initial planning took a great deal of time. I did not think young people would be eager to win medals or trophies, so cash prizes would be awarded and the main winners would also receive a year's free membership of the Royal Photographic Society. When I discussed my plans with established AV workers I received one of two responses. Either we would receive thousands of entries from hundreds of schools or colleges or the total opposite - no entries at all, with friends questioning how to teach them all AV and get them to enter? There were long periods of thought in the planning stages. One dilemma was about whether it would be best to direct the youngsters to the web sites where they could download established, traditional AV winners and hope they would "learn" from viewing the downloads. However I finally decided that we should learn and listen from the young themselves and avoid trying to direct them into a set pattern with the possibility of many "clones" of traditional AVs. We should let the young peoples' creativity take the lead and find out what they would produce if we gave them the chance with only a few very simple rules as guidelines. The name of the event was chosen, "International Review of Images with a Soundtrack for Under 25s", shortened to IRIS-25, deliberately avoiding a reference to an 'AV competition'. A new web site was designed and built. Page 16