REDROW HOME AUTUMN WINTER 2013
FEATURE
REDROW REVOLUTIONISES HOMEBUYING ONLINE
Recognising that today’s consumers want information at their fingertips, via their mobile phone, PC or tablet, the Redrow website now features My Redrow, a pioneering new tool to help make buying a brand new home more personal. Redrow TV is also available via the web and features virtual showhome tours so that you can ‘view’ properties any time of day or night, plus easy to follow video buying guides and all the latest Redrow TV news.
My Redrow has been designed to make your home search and purchase a more personal experience, by bringing the process of buying a property in step with other sectors, which already harness the power of the internet to its full potential. Redrow leads the way for the housebuilding industry. Once you register you can save your favourite developments and individual homes, book appointments online and take a look at what is included. Saving everything in one place makes browsing for a new home something the whole family can share in. And once you have reserved your new home, a unique and major benefit of registering with My Redrow is that you can then select and purchase your personal interior finishing touches via the website, so everything can be done in your own time. Additionally, you will find a number of useful management tools to support you through the buying process. Following encouraging feedback from the trial of My Redrow on two developments and the reception it received at the First Time Buyers Show in Liverpool earlier this year, My Redrow members are now enthusiastically engaging with the new features available to them. You can become a My Redrow member by registering at redrow.co.uk For a demonstration of the innovative online tool, visit the marketing suite at your preferred Redrow development. Switched on homebuyers have watched more than 365 days of video footage online since we launched our groundbreaking online Redrow TV in 2010. A first for the UK housing industry when it was introduced, Redrow TV keeps customers right up to date with the company’s latest news and development locations across England and Wales. Since its inception in February 2010, it has attracted over 1.7 million viewers, who have watched more than 9,000 hours of film.
Accessed via redrow.co.uk, the awardwinning Redrow TV is available wherever users access the internet – at home, at work, even on their mobile phone. The news content is updated regularly to keep it fresh, including ‘roving’ reports of development based activity. There’s also footage explaining the various incentives and help available to home buyers such as Mastermove – a service to help customers sell their existing property – and the Government-backed Help to Buy scheme, which provides eligible purchasers with a 20% equity loan towards the cost of their home. Redrow TV, winner of the prestigious Housebuilder Award for ‘Best Marketing Initiative’, can be accessed via the ‘Redrow TV’ tab at www.redrow.co.uk.
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redrow.co.uk
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